Demand Generation Manager

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What Chainalysis is looking for in applicants

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories, and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry and passionate about building trust in blockchain.

You will have the opportunity to apply and grow your skills in a modern marketing team. It’s not about lead generation, but about approaching demand generation across the entire funnel: create, capture, convert and accelerate. The Demand Generation Manager will be responsible for creating and capturing pipeline, which includes, but is not limited to planning and executing inbound campaigns that support content, product, and evergreen / ‘always-on’ launches across the public and private sector.

We measure success by hand-raiser generation, pipeline development, and sales success.

In one year you’ll know you were successful if you have…

  • Launched organic and paid inbound campaigns that capture top, mid and bottom-funnel interest and result in reliable sales pipeline
  • Led high performance paid media programs that have had a significant impact on helping us hit (or excede) our revenue goals
  • Managed a webinar program, including pre/post-event promotions and nurtures, and experimented with new formats and topics
  • Managed BOFU search campaigns and implemented optimizations
  • Evaluated industry media vendors and negotiated competitive contracts
  • Proficiency in the cryptocurrency ecosystem, our solutions, our customers, and can develop messaging with ease

A background like this helps: 

  • You have at least three years of B2B Demand Generation experience helping to build and scale sales pipeline
  • You’re highly creative and have a strong grasp of TOFU through BOFU marketing campaign strategies that build awareness, educate, and convert prospective customers
  • You have experience managing SEM, paid social media campaigns, SEO, webinars, and third-party outlet campaigns to name a few. 
  • You’re masterful at managing competing deadlines, measuring performance, drawing insights from the programs you lead, and have an exceptional attention to detail along the way
  • You have executed activities that are meaningful to the business and can appropriately prioritize internal requests from sales and/or other stakeholders
  • Earned the trust and confidence of your colleagues, worked collaboratively with sales, marketing, and product teams, and continuously pushed yourself outside of your comfort zone
  • You have a thirst for staying up-to-date on the latest trends and best practices in B2B marketing (a passion for cryptocurrency or blockchain technology a plus!)
  • You enjoy collaborating with your team and leave your ego aside at the start of your day


 #LI-Remote #LI-YT1

At Chainalysis, we help government agencies, cryptocurrency businesses, and financial institutions track and investigate illicit activity on the blockchain, allowing them to engage confidently with cryptocurrency. We take care of our people with great benefits, professional development opportunities, and fun.

You belong here. 

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Juneteenth, Harvey Milk Day, and International Migrant’s Day, and a commitment to continue revisiting and reevaluating our diversity culture. 

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. Additionally, if you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.  

Applying from the EU? Please review our Candidate GDPR Notice.


By submitting this application, I consent to and authorize Chainalysis to contact my former employers, and any and all other persons and organizations for information bearing upon my qualifications for employment.  I further authorize the listed employers, schools and personal references to give Chainalysis (without further notice to me) any and all information about my previous employment and education, along with other pertinent information they may have, and hereby waive any actions which I may have against either party(ies) for providing a reference.  I understand any future employment will be contingent on the Company receiving satisfactory employment references.

Chainalysis COVID-19 Policy - USA

All employees are required to have or obtain a COVID-19 vaccination as a condition of employment at Chainalysis, unless an exemption has been approved. All employees shall be required to report their vaccine status. All new employees shall be required to provide proof of their vaccination status prior to the start of their employment.  

Chainalysis COVID-19 Policy - EMEA
As an employer, Chainalysis is obliged to ensure a healthy and safe working environment. This means that we must try to prevent the coronavirus from spreading inside the workplace and all employees are obliged to follow the local regulations issued by the relevant health authorities.  

  • To help support a safe work environment, we encourage all employees in EMEA to get fully vaccinated against COVID-19.
  • Employees will not be required to attend an event or in-person customer meeting. 
  • Employees in the EU and the UK are allowed to travel internationally for internal meetings to any country deemed “green or amber” by the EU and the UK authorities. All attendees for Chainalysis in-person events or meetings will be required to adhere to the following guidelines:  
    • International travel will only be permitted if you receive approval from both your manager and Executive Leader
    • You must familiarize yourself and comply with any screening/safety protocols imposed by the entity/individual hosting the in-person meeting or event
    • You must comply with any and all safety guidelines and travel restrictions established by applicable law  
    • If you are in close or proximate contact with others at the event/customer site and test positive for COVID-19, you must immediately notify the People Team and avoid contact with others for 10 days

Chainalysis COVID-19 Policy - APAC
With circumstances changing on a regular basis and parts of our APAC team going in and out of mandatory lockdown, APAC will continue to follow country legislation and guidelines.

Want some tips on how to get an interview at Chainalysis?

What is Chainalysis looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Demand Generation Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Demand Generation Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!