Director of Demand Generation

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What Betterup is looking for in applicants

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We’re looking for an experienced demand generation leader to help us build a world-class go-to-market program. Someone that gets excited to partner with a fast-growing sales and marketing team.  The ideal candidate is an experienced marketing leader with deep expertise in demand generation for SaaS products. Someone that loves to dive into the data to drive the best possible outcome through creative and innovative marketing campaigns. All the while adding a little fun along the way. 

What you’ll do:

  • Own creation and execution of innovative marketing strategies, partnering with overall Marketing as well as collaborating closely on the broader GTM strategy.
  • Create a roadmap of demand generation campaigns and activities for targeted segments that set us up to achieve our pipeline goals. 
  • Understand our customers, the reasons they buy, and the market landscape, and work with your team to turn these insights into effective go-to-market strategies for acquisition.  
  • Collaborate with marketing on campaign concept, content requirements, buyer’s journey development and digital marketing execution using various channels (e.g. paid media, email marketing, content marketing)
  • Build and lead a team of high performing and diverse demand generation professionals who develop campaign plans for key audiences and direct execution of campaigns
  • Lead with data, working closely with marketing ops to develop consistent, standardized, and reliable reports and dashboards representing pipeline and revenue performance.
  • Forecast, measure, analyze, and report the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity.

If you have some or all of the following, please apply:

  • 10+ years of marketing experience, with a focus on campaign design and demand generation with a minimum of 7 years leading a marketing team
  • Extensive knowledge of success metrics, intent,  and ROI-driven marketing optimization techniques
  • Ability to operate cross-functionally, and interact with both peers and executive audiences
  • Thrives in a dynamic, high growth business environment and adapts with the organization as grows
  • An analytical and results-oriented growth mindset
  • Experience with product-led growth a plus


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.




Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Director of Demand Generation like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Director of Demand Generation?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!