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Onfrontiers

Marketing Program Manager

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What Onfrontiers is looking for in applicants

OnFrontiers is a knowledge platform that helps businesses accelerate revenue and impact with public sector clients. We enable each of our customers to build a proprietary and vibrant knowledge network consisting of internal and external contributors. Our customers put on-demand pools of contributors at the fingertips of their growth and project delivery teams to harness the knowledge into a clear competitive advantage and differentiated solutions. Our goal is to be the category leader of technology harnessed human intellect that creates the ecosystems for collaborative distributed learning.

We convert our concepts into user-friendly, enterprise-grade tools, and ship those tools to market as quickly as possible. On the back of strong growth in 2020, and with COVID-19 significantly accelerating our trajectory, OnFrontiers is expanding rapidly. We've made significant enhancements and major expansions in functionality to our flagship product, and built an entirely new product suite, while dramatically expanding our customer base and expert community.

We're hiring for a Marketing Program Manager to help develop and optimize our B2B marketing programs. You might describe yourself as inquisitive, creative, organized, and curious. You have experience in planning engaging marketing programs and using modern marketing technology to deliver those programs. You enjoy setting up an elegant workflow in marketing automation platforms, conducting quality assurance, measuring results, and making informed conclusions based on what you learn.

Responsibilities

  • The Marketing program manager will report to the Head Of Growth Marketing

  • Manage business-to-business marketing programs in Hubspot for email campaigns, event promotion, event follow-up, drip email nurture series, webinars, and content.

    • Work closely with content and design teams to create landing pages for webinar registration and gated content.

    • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.

    • Work closely with product marketing on mapping marketing database segmentation to personas.

    • Ensure all Hubspot programs are linked to track all downstream behavior to ensure accurate campaign ROI tracking.

    • Analyze email, webinar, content programs, and campaign performance with an eye toward continuous improvement, and sharing insights across the team.

    • Facilitate a marketing program retrospective following completion of each marketing program.

  • Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.

  • Work with our sales, research, and customer success teams to become a specialist on the company's lead funnel - from web visitor to customer and everything in-between.

  • Participate in marketing technology evaluation.

  • Document all processes in the handbook and update as needed.

Requirements

  • Minimum 3+ years of experience in B2B marketing, ideally in a SaaS or tech enabled environment 

  • Excellent spoken and written English.

  • Understand the traditional BtoB process with the specific applications to how that plays out in the federal contractor ecosystem. Our marketplace is focused, and you want to help accelerate their success through relevant, user communications.

  • You are obsessed with making customers happy. You know that spam, unclear instructions, and unnecessary clicks/forms/inputs can be incredibly frustrating.

  • Power user of marketing automation software (Hubspot preferred).

  • Understand CRM dynamics and limits as it applies to tracking marketing programs

  • Experience working in a B2B software marketing team.

  • Proficiency in MS Excel or Google Sheets

There is more to working at OnFrontiers than your day-to-day responsibilities.

  • Our culture is inquisitive. We’re open-minded, listen to one another, outside experts and real-world customer feedback to further our mission.
  • We are a remote company. We trust our team members to define and tackle their chosen tasks and expect them to openly communicate the challenges they’re facing.
  • We invest in our team by offering competitive base salaries and equity, medical, dental and vision benefits, and generous time off for eligible employees.
  • We’re committed to your personal development. We fund mentorship from experts on the OnFrontiers platform and reimburse other job-related training expenses.
  • We’re a team and if you’re hired, we have your back! We pride ourselves in doing our jobs well, caring about one another, caring about our customers and experts, and acting with integrity.

Do you believe organizations need to get smarter, faster?

Are you excited by the challenge of making OnFrontiers the global standard for enterprise knowledge?

Are you looking for a company where you will be challenged, respected, and valued?

If so, apply now to join our growing team!

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What is Onfrontiers looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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