Marketing Operations Manager

Save to Kiter
What Invoca is looking for in applicants

About Invoca:

Invoca is the industry innovator in AI and machine learning-powered Conversation Intelligence technology. Forrester Research identified Invoca as a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report, stating that "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities."

With over 300 employees, more than 2,000 customers, and nearing $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company, having raised over $100 million from Accel, Upfront Ventures, Salesforce Ventures, Morgan Stanley, and H.I.G. Growth Partners.

At Invoca, we live by our four core values:

  • Figure it Out: we take ownership of our work and are given the freedom to blaze our own trails.
  • Help Each Other Thrive: we foster an inclusive and humble culture that allows us to build value for both our customers and our people.
  • Continuous Improvement: we challenge the status quo every day to develop creative solutions that make our products better and our customers more successful
  • Light the Customer's Way: we don't just sell a product or turn on a service; we are partners and trusted advisors who support and invest in our customers and their success.

If these values resonate with you, we encourage you to come join us - we are building something special.

About the Role:
Our Marketing Operations function is growing! We’re looking for a passionate Marketing Operations Manager who is meticulous, resourceful, analytical, and a solutions-oriented thinker to join our Marketing Operations team. Reporting to the Director of Marketing Operations, the successful Marketing Operations Manager will be a trusted resource on the team, supporting platform operations, campaign operations, and marketing intelligence. This is a hands-on, roll-up your sleeves individual contributor role, with both creative and analytical attributes.

The Marketing Operations Manager will be responsible for architecting and building scalable processes to support initiatives across the Marketing team and Marketing Operations function. You will manage and execute the ABM and Inbound project intake queues, for which you will also serve as a strategic business partner responsible for providing campaign reporting, analytics and insights that positively influence marketing efficiency and ROI. In alignment with Invoca’s culture of continuous improvement, you will keep a keen eye on optimization, eliminating redundancies and inefficiencies in current processes. 

You have a deep understanding of Marketo, are comfortable with technology integrations and enablement, accustomed to creating process documentation, and have experience with data management including compliance, lead quality, segmentations, and implementing best practices for data hygiene. You are capable of analyzing data across Marketo, Google Analytics, and Tableau or other reporting platforms, and building reports and dashboards in Salesforce. You are collaborative, an excellent project manager and communicator, passionate about enabling teams through technology and process, and feel comfortable collaborating cross-functionally with stakeholders across Marketing, Sales Operations, Customer Success, and Business Operations.

You Will:

  • Architect and build scalable processes, eliminating redundancies and inefficiencies in current processes 
  • Manage, execute, troubleshoot and QA campaigns, workflows, data discrepancies, and other key marketing operations functions
  • Build reports and comprehensive dashboards, effectively analyze data across platforms, develop insights, and provide actionable recommendations on how to optimize marketing programs
  • Implement data integrity and data hygiene best practices to improve integrity of CRM data, ensure best practices adhered to, and ensure regulatory compliance (CASL, GDPR, CCPA, CAN-SPAM)
  • Evaluate new technologies to improve and optimize marketing team performance
  • Interact with a large variety of technologies, data, and service vendors
  • Communicate and collaborate effectively cross-functionally

You Have:

  • Bachelor’s degree with 3+ years experience in a marketing operations role
  • Advanced Marketo user experience with a deep understanding of its capabilities for data management, analysis, campaign development and execution across a variety of channels, experience with asset builds, testing, troubleshooting, utm tracking, etc. Knowledge of JavaScript, HTML, and/or CSS a plus.
  • Proficient in Salesforce, DemandBase, Terminus/Tableau, Google Analytics, PathFactory, Wistia, Drift/Chili Piper, Sendoso, Zapier, Outgrow, Sigstr, and Asana
  • Excellent understanding of sales and marketing metrics such as inquiries, MQLs, SQLs, conversion rates, contribution to pipeline, close rates, ROI, etc.
  • Experience working and building relationships with cross-functional teams
  • Excellent project manager and communicator with a strong understanding of how projects, people, and processes can work together for maximum efficiency

Salary, Benefits & Perks:

Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our offerings:

  • Paid Time Off - Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy, starting at 20 days off, for all full-time employees. We also offer 15 paid holidays, 10 days Compassionate Leave, 3 days volunteer time and more.
  • Healthcare - Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
  • Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
  • Stock options - All employees are invited to ownership in Invoca through stock options.
  • Employee Assistance Program - Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkLifeMatters program.
  • Paid Family Leave - Invoca offers up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members
  • Paid Medical Leave - Invoca offers up to twelve weeks 100% paid leave for childbirth and medical need
  • Sabbatical - We thank our long-term team members with an additional week of PTO along with a bonus after 7 years of service.
  • Wellness Subsidy - In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
  • Position Base Range - $95,000.00-$125,400.00

Please note, per Invoca's Covid-19 policy, depending on your vaccine status, you may be required to work only from home / remotely. At this time, some travel and in-person meetings may require proof of vaccination. This policy is regularly reviewed and subject to change at any time.

DEI Statement

"Our company is committed to creating a culture that is not only grounded in continuous learning, teamwork, and customer success, but is fair, equitable, and welcoming for everyone." - Gregg Johnson, CEO

And to us, diversity, equity and inclusion means more than treating current employees well and making them feel welcome. It also means hiring people who bring different insights because of their unique demographics, ways of thinking, and prior experiences.

We intend to continue hiring great people and protecting our culture so everyone can be themselves and speak their minds. That way Invoca will always be a place filled with laughter, positivity, thoughtfulness and respect.

Want some tips on how to get an interview at Invoca?

What is Invoca looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Marketing Operations Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Marketing Operations Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!