Product Marketing Manager - Viewer

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What Twitch is looking for in applicants

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

As the Product Marketing Manager, Viewer, you will manage the global, end-to-end marketing of products and programs that help viewers discover communities that match their interests and form meaningful connections with creators they love. You will partner with the Community Experiences product teams to bring creative, new features to market, developing a strategy that is based on the needs of the audience and bringing together a team of colleagues to bring that strategy to life.

You will demonstrate a mastery of consumer insights to develop their strategy, bring together stakeholders to execute on their plans, and will align senior product leadership around those plans. You will understand market trends, the competitive landscape, and have experience using audience insights to inform positioning and messaging that positively influences consumer sentiment and adoption of features. You will report to the Senior Director of Community Product Marketing. You will report to the Senior Director of Community Product Marketing.

You can work in San Francisco, CA or remotely in California and New York.

You Will:

  • Oversee the development of go-to-market strategies for new product features on Twitch, working closely with research to align the strategy to customer needs and insights
  • Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering and more) to deliver outstanding product-marketing launches
  • Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
  • Manage internal creative partners to ensure the delivery of high-quality and on-budget marketing programs and assets across multiple channels

You Have:

  • 4+ years of professional experience in a similar role
  • Experience partnering with Product Management, Research & Analytics, Comms, and senior executives
  • Fluency with data, including forecasting and partnership with analytics and campaign owners to surface insights, and a track record of grounding all consumer marketing in data & audience insights
  • Project management skills, with experience working with and executing marketing strategy

Bonus Points

  • Experience working on digital communities or content creators


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The pay range for this position in Colorado and Connecticut is $96,225 - $150,000 yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act and CT House Bill Number 6380. Base pay information is based on market location. Applicants should apply via Twitch's internal or external careers site.

Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.

Want some tips on how to get an interview at Twitch?

What is Twitch looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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