Vice President, Sales Development

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What Betterup is looking for in applicants

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

Vice President, Sales Development

BetterUp is a mobile-based coaching platform that brings personalized professional coaching to employees at all levels. We help managers lead better, teams perform better, and employees thrive personally and inspire professionally. Our mission is to help professionals everywhere pursue their lives with greater clarity, purpose, and passion. Our product was developed by a team of leading behavioral scientists, researchers, and technologists to bring evidence-based learning to professionals everywhere. We’re already transforming the way companies approach talent development at high-performing organizations like Genentech, Mars, LinkedIn, and Workday. Let’s build together! 

We are looking for a Vice President, Sales Development to lead our growing SDR organization in accelerating BetterUps growth and global impact. You will lead a team of Sales Development Managers and a broader team of inbound and outbound global SDRs.

Data quality, learning, and execution is a core focus of this team. The Vice President, Sales Development will be responsible for developing the majority of the demand for our business by leading an organization of SDRs in prospecting enterprise businesses with the goal of expanding access to the BetterUp platform to millions of people around the world. We are looking for a leader who thrives in a dynamic, fast-paced environment where the business is constantly evolving.



  • Define the direction and build a modern and scalable sales development organization
  • Hire, lead and coach a strong management team to lead a rapidly growing and global sales development organization
  • Create and communicate clear team objectives and allocate individual objectives to reach business development team and BetterUp goals
  • Nurtures a data-driven culture leading with innovation, learning, and extreme ownership
  • Lead, mentor, recruit, and develop a diverse and effective sales development team focused on winning the largest logos on the planet
  • Enable our SDRs with clear line of sight to our strategy and priorities and to data and tooling that will elevate decision making 
  • Motivate the SDRs through clear communication, established sales activity expectations, and data driven forecasting and pipeline quality metrics
  • Coach sales development representatives on best practices and product/company vision, while providing conscious feedback and professional development
  • Drive tight integration with sales leadership for opportunity handoff and pipeline reviews
  • Present updates and progress company-wide in an effective manner that engages employees in the overall mission
  • Partner with Marketing, Sales, and Enablement leadership to ensure team is supported and equipped to achieve the vision and strategy
  • Leads cross-functional change with a highly collaborative, courageous, and conscious leadership approach 
  • Keep the company informed on market intelligence regarding the coaching and mental well-being markets
  • Promote, maintain and enhance our High Impact Behaviors and BetterUp values with the team


If you have some or all of the following please apply: 

  • 10+ years leading an sales development organization in an high-growth and scaling tech-enabled organization
  • Expertise in prospecting strategies and tactics
  • Experience driving key metrics and daily activity, preferably in a SaaS organization
  • Experience leveraging data and analytics to drive team performance and inform the business on goal progress
  • Executive presence and ability to influence up and across the organization



At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks 
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.




Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Vice President like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Vice President?
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