Sr. Product Marketing Manager

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What Betterup is looking for in applicants

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

As Senior Product Marketing Manager you will set the vision for what market insight is needed, then use that insight to build products with your PM partner and craft stories to help companies understand the possibilities they can create for their people and business with BetterUp. 

If you are passionate about building something new, understanding what makes people and organizations thrive, and building products and stories that will transform lives and organizations, we’d love to hear from you.

What you’ll do:

  • Develop a deep understanding of our customer and their world, through conversations with our partners and advisors, market intelligence to understand macro-trends, and partnering with our field teams
  • Cover one or more of our offerings end-to-end, ensuring strategic alignment across sales, product and marketing related to that offering
  • Articulate BetterUp's product promise and collaborate with PMs to translate that into product strategy and roadmap
  • Support our field teams in selling, by showing how BetterUp creates customer value. Focus on simplifying the complex and telling strong stories. Own a capsule collection of sales assets such as one-pager, case studies and demo experience
  • Work with brand, PR, and our content teams to help amplify BetterUp's commercial teachings and value proposition into the world, from thought leadership pieces to webinars and brand videos
  • Chart new ground and build something new - the PMM team, our stories, and BetterUp!

If you have some or all of the following, please apply:

  • 2-3 yrs consulting experience +1-3 yrs marketing-specific experience or 3-5 yrs CPG marketing + 1-3 yrs PMM tech. 
  • Craftpersonship. Ability to translate market intel into value props and narratives that are effective and even a touch magical.
  • Bias toward action. Ability to identify the job to be done, then simplify into something tangible we can build from together.
  • Organize to win. Ability to step up to lead cross-functional co-creation and step back to support. 
  • Practice imagination. Ability to connect many dots of knowledge and think beyond the traditional constructs of the role, industry, project, etc. to elevate the company and team. 
  • Work to learn. Ability to see challenges as opportunities to learn and quickly get to a level of knowledge that allows you to create progress.
  • Playful. Ability to find fun and opportunity in ambiguity. We get to do work we care about with people we care about.


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks 
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Sr. Product Marketing Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Sr. Product Marketing Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!