Sales Proposal Lead

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you. 

We are searching for a Sales Proposal (RFP) Lead to manage high priority proposal efforts for new and existing client opportunities. This is a critical role for BetterUp in our stage of high growth, helping to drive clear and compelling value propositions, brand alignment, and high quality standards in every proposal we deliver. The Sales Proposal Lead will report into the Sales Enablement team. In this role, you’ll be directly impacting revenue by leading the proposal efforts for our highest priority deals, including RFX (RFQ, RFI and RFP) submissions and developing customized proposals and other customer-facing deliverables. You will also be a founding member of a team that has room to grow as the business grows. This role requires a unique combination of both strategic and execution skills. We’re looking for excellent writers, creative thinkers, and collaborative problem solvers who are ready to get extremely hands-on in a fast-paced startup environment.

What you’ll do:

  • Support the field teams on active or impending RFX and proposals (RFI, RFQ, RFP) across the commercial 
  • Manage an efficient and scalable RFX process
  • Manage the organization’s end-to-end proposal process from pre-proposal planning through proposal delivery and support of post-submittal deliverables
  • Follow documented processes and best practices throughout proposal development including: preparing a schedule with responsibilities assigned; creating first draft and routing for review; delivering in accordance with requirements; archiving and updating the database; and holding debriefs as required
  • Lead proposal process including conducting calls and writing executive summaries
  • Strong organizational skills, attention to detail and process, and good follow-up skills
  • Ability to produce creative and impactful proposals 

If you have some or all of the following, please apply:

  • 4-6 years of experience performing similar functions in a professional organization, SaaS experience is a plus
  • Demonstrated attention to detail
  • Excellent writing and storytelling skills
  • Strong project management skills
  • Experience working in online procurement sites (Ariba, Coupa, Scout)
  • Proficiency in Microsoft, Google, and Adobe (Microsoft - Excel, Word, PowerPoint; Google - Sheets, Docs, Slides; Adobe - PDF)
  • Experience with Federal Government or knowledge of Federal acquisition regulations (FAR) and/or Defense Federal acquisition regulations (FAR) a plus
  • Background in working with a sales teams
  • Ability to build relationships cross-functionally
  • Experience conceiving and delivering high-impact proposal graphics helpful
  • Bachelor’s Degree in English, Marketing, Communications, or similar-related subject, or equivalent combination of education and experience


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Workdays (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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How to land an interview at Sales Proposal Lead?
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