What Highspot is looking for in applicants
Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets. What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd.
We are committed to diversity as both a moral and business imperative.
About the Role
At Highspot, we are changing the way that millions of people work around the world. Today, we are helping companies like GM, RingCentral, DocuSign, Workday, Aetna, John Deere, Adobe, Siemens, and thousands more to elevate customer conversations and to increase the performance of their go-to-market teams. Our platform delivers integrated content management, training, contextual guidance, customer engagement, and actionable analytics. Product Marketing is at the heart of our customer momentum and market success.
Highspot is looking for a Senior Product Marketing Manager to drive our go-to-market strategy and execution for Financial Services. This person should be an expert at marketing to financial institutions and, along with in-depth research, will develop an intimate understanding of the category-defining market opportunity, pricing and key personas, identifying trends, strategic partners, and key channels for communication, and articulating unique product positioning and messaging in order to build a portfolio of audience-specific content. This expertise will be used to equip and enable our sales team to establish industry confidence and trust, and ultimately win market share. This person will also work closely with Product to communicate industry-specific challenges and influence roadmap decisions, as well as Demand Gen to help coordinate ABM and field marketing campaigns.