We are seeking a Senior Marketing Specialist, on a 12 month fixed term contract, to lead OpenTable’s Restaurant Marketing team in EMEA. Initially focused on the UK and Ireland, you will work closely with Regional Sales, Restaurant and Global Marketing teams to drive growth in OpenTable’s diner network.

Are you a dynamic and creative marketer, who is focussed on driving content marketing and customer acquisition initiatives across B2B sectors? If you are and you're also a phenomenal teammate, highly organised, hands-on, and passionate about the restaurant industry then we want to hear from you!

Responsibilities:

• Partner with Channel Marketing teams to work on cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives.
• Work with North America teams to ensure positioning and restaurant messaging is localised for UK&I
• Work with the global marketing team to localise global marketing initiatives for the UK&I market.
• Support Consumer Marketing teams with restaurant recruitment for key seasonal campaigns and Restaurant Weeks.
• Own the content marketing activities from conceptualisation, planning to execution for the B2B sector, taking into consideration SEO and advertising opportunities.
• Work in tandem with local Sales leads to collect and promote customer stories as well as generate market-specific materials.
• Drive B2B acquisition and growth efforts across multiple channels including website, blog, advertising, email, partnerships and coordinated campaigns.
• Monitor and track performance, make recommendations, and adjust campaign tactics based on quantitative and qualitative data; establish testing strategies to optimise programs and performance.
• Support the partnerships team with the strategic planning, coordination and execution of all online assets with our third party partners.
• Think strategically, whilst also being able and willing to get hands-on with marketing campaign execution.

Requirements:

• Significant experience in growth marketing, or performance marketing, preferably for a technology company.
• Experience of leading others with an entrepreneurial spirit and passion for the business.
• Strong background in digital marketing.
• Experience working across multiple markets
• Efficient, highly productive multitasker; driven and flexible; thrives in an entrepreneurial and collaborative, agile environment.
• Highly strategic and business-minded, but loves to implement.
• Analytically oriented, comfortable working with BI tools to analyse campaigns and drive performance.
• Excellent communication, presentation, and interpersonal skills.
• Highly organised with the ability to identify and optimise processes.
• A passion for the restaurant business and hospitality.
• Knowledge of a second European language would be a plus

About OpenTable

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 50,000+ restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.

As an employee of OpenTable, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.

Diversity and Inclusion at OpenTable

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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