Director of CRM and Commerce Marketing - EMEA (Contract)

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What Twitch is looking for in applicants

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It’s where millions of people come together to chat, interact, and make their own entertainment. 

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we’re solving on our Blog.

About the Role

As the Director of CRM and Commerce Marketing for EMEA, you will be a strategic leader, sitting within the EMEA Marketing team. You will be instrumental in step-changing the CRM strategy for the millions of Twitch users across the continent. You will lead a team of 2 across 2 separate verticals, CRM and Commerce Marketing. For CRM, you will work alongside the CRM Manager to develop local CRM initiatives to support local marketing content and EMEA driven campaigns, whilst also monitoring and reviewing current global campaigns to ensure alignment with the EMEA market. You will be an expert in deciphering where and how to deploy our owned and operated channels, inclusive of email, push, and on-site notifications. For Commerce Marketing, you will lead the Commerce Marketing Manager to develop strategies to both convert non-payers into payers (increase attach) and increase ARPPU on Twitch (via our memberships and moments products - subs, bits and gift cards). 

You will report into the Sr Marketing Director EMEA, and will integrate cohesively with global counterparts in the US, notably the  Growth Marketing and Commerce Marketing teams based in San Francisco. The role will be based in London and is a 9 month FTC maternity cover.

You Will:

  • Lead the strategy for ‘23 of all owned and operated channels for Twitch in EMEA
  • Lead the EMEA CRM Manager to manage the CRM calendar, content and reporting 
  • Lead the EMEA Commerce Marketing Manager, as we continue to scale in our Commerce Marketing for EMEA, driving adoption of subs, bits and gift cards across the region
  • Scope out new, innovative commerce marketing ideas to test within the region, using insights to clearly size the opportunity and show scale 
  • Collaborate with our global lifecycle team within Growth Marketing to develop our lifecycle marketing capabilities internationally 
  • Lead and motivate individuals within the team 
  • Develop goals and strategy for both CRM and Commerce based on insights available from our reporting and internal analytical tools/central science teams
  • Collaborate with global tech counterparts (martech and notifications teams) on improvements to our CRM platform 
  • Collaborate with global analytical teams to assist in streamlining our reporting across both CRM and Commerce Marketing

You Have:

  • 8+ years experience in a similar position. 
  • Comprehensive knowledge of enterprise CRM tools such as Salesforce Marketing Cloud or other leading ESP’s.
  • Experience in revenue driving workstreams to assist with driving adoption of our commerce products in the region
  • Strong, proven leadership skills and highly developed interpersonal skills to lead.
  • Must be comfortable handling large data sets and processing them.
  • Knowledge and experience in setting up frameworks and tests from scratch.
  • International marketing exposure within multi-functional organizations with varied regional audiences
  • Experience working with consumer/media/tech/gaming brands with diverse global audiences

 Bonus Points

  • You are a Twitch user 
  • Familiarity with Twitch community and gaming space
  • Keeps abreast of industry trends and best practices within the world of CRM
  • Familiarity working with live real-time content agencies


Work Location: London

Contract Length: 9 months 

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.


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