Senior Manager, Social Media Marketing

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What Twitch is looking for in applicants

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It’s where millions of people come together to chat, interact, and make their own entertainment. 

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we’re solving on our Blog.

About the Role

Have experience with multiple social media platforms and bring unique point of view for each (specifically Instagram and Twitter) • Ensure programs and content map to Twitch's brand strategy and reflect brand tone and voice • Work in partnership with numerous teams to understand their needs and work with social team to develop compelling creative and approaches that support campaigns • Report performance metrics that help guide company partners and improve performance • Advise and improve on team's infrastructure (processes, technology) to support the daily activities, and build a solid foundation for future work • Aid in the management of external agencies • Report into Global Head of Social Media

You can work in San Francisco, Los Angeles, Seattle, New York, Atlanta, Chicago, San Diego, or Houston.

You Will:

  • Brainstorm, source, and produce new social campaigns
  • Add to developing social media playbook for content and analytics working in tandem with global peers to agree on best practices
  • Work cross-functionally, balancing the needs of partners including marketing, content and BD, breaking down complex narratives into simple, compelling ideas
  • Lead strategy on high-priority team processes and campaigns

You Have:

  • 7+ years of professional work experience running social campaigns, managing & engaging with online communities
  • Experience working with in-house and agency creative production teams and a strong understanding of balancing the art and science of digital marketing and communications
  • Knowledge of news and current events and are deeply invested in pop- and music/sports- culture

Bonus Points

  • You are Twitch user yourself
  • You can be flexible, based on changed company and team needs
  • Familiarity with Twitch community, music, sports, and/or gaming space


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.) 

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

The base pay range for this position in Colorado, Connecticut and Washington is $125,100 - $152,900 yr and in New York City is $137,610 - $168,190 yr. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Twitch's internal or external careers site.

Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW7190

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