OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 50,000+ restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and increase revenue.
As an employee of OpenTable, you will be joining a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including HotelsCombined, Cheapflights, Swoodoo, checkfelix, momondo and Mundi. Many employees are dedicated to one brand, but we all have the benefit of using each other's strengths and insights. Together, we're able to help people experience the world through dining and travel.
We are seeking an experienced and passionate Marketing Manager to join OpenTable’s global marketing team to drive B2B and B2C marketing efforts in Australia. We are looking for an experienced and creative marketer to focus on driving our content marketing and customer acquisition initiatives across both B2C & B2B sectors in Australia. This role offers the opportunity to help drive a world-class marketing strategy for the world’s leading restaurant reservations provider. The right person for this role should be a great team player, very organized, hands-on, and is passionate about the restaurant industry!
In this role, you will:
Work closely with Director of Marketing to formulate the brand strategy and support brand marketing activities in Australia
Own the content marketing activities from ideation, planning to execution across both B2B and B2C sectors
Work with global marketing team to localize global marketing initiatives for the Australia market
Manage agencies and vendors to support the production of content and design, and be the gatekeeper to ensure deliverables are up to standard and align with our global brand guidelines
Work closely with local sales & account management team to initiate marketing support for restaurants
Drive B2B acquisition and growth efforts across multiple channels including website, blog, advertising, email, events/trade shows, partnerships and coordinated campaigns
Serve as a key point of coordination in concert with our Europe and US marketing teams as well as product and sales; and be the voice of the Australia market
Monitor and track performance, make recommendations, and adjust campaign tactics based on quantitative and qualitative data; establish testing strategies to optimize programs and performance
Track and monitor brand health within the local competitive set and make recommendations to partners based on data
Please apply if:
Bachelor degree required.
5-8 years of work experience focused in content marketing, digital marketing, preferably for a lifestyle brand or technology company
A passion for the restaurant business and hospitality and familiarity with the Australia dining scene and restaurant industry.
Efficient, highly productive multitasker; self-motivated and flexible; thrives in an entrepreneurial and collaborative environment
Outstanding project management skills, including an ability to take inputs from a variety of internal and external sources and maintain up-to-date documentation
Highly organized with the ability to identify and optimize processes
Strong analytical skills and ability to use data to build and refine marketing plans
Proficient with marketing and sales technology platforms (Eloqua/Marketo; Salesforce), with the proven ability to learn new tools quickly
Excellent communication, presentation, and interpersonal skills
Adobe Creative Suite experience is a plus
Diversity and Inclusion at OpenTable:
We aspire to have a workplace that reflects all of the communities we serve. We know that when we have diverse teams we produce more innovative ideas, products, services, and better business outcomes for our partners. OpenTable is proud to be an Equal Opportunity Employer and we encourage candidates from all backgrounds and experiences to apply for roles. Whoever you are, just be you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.