Social Media Marketing Manager - EMEA

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What Twitch is looking for in applicants

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

As the Social Content Manager for EMEA, you will plan, brief, schedule and create on trend social media content that achieves outstanding reach, engagement and shares, relevant to our audiences across UK, France, Germany, Spain and Italy. You will oversee the daily planning, coordination and community management with our social media creative agency. You will have a passion for growing communities on social media, through a combination of owned, earned and paid social media.

You will have an excellent understanding of best practices in storytelling, creative and formats across essential platforms of Twitter, Instagram, Facebook, Snapchat, TikTok and others. You will also be experienced in using owned, earned and paid data and social listening to help you keep on top of what's trending and how to improve future content creation. It important to bring both creativity and insights to this role.

You will report to the EMEA Director of Social Media and Community Marketing and have close working relationships with regional and global teams.

You Will:

  • Plan social media content backed by creator and consumer insights, platform best practices, social trends and performance data
  • Oversee the EMEA social media calendars, setting a high editorial standard and best practices (such as format, messaging, tone of voice, frequency, timing)
  • Apply the Twitch tone of voice and speak in a relatable way to our community
  • Work with the creative team to ensure Twitch branding is reflected across our social media content
  • Proactively liaise between marketing, comms, partnerships and other important company partners to manage and prioritise content themes
  • Create clear briefs to our social media agency and manage on time delivery to a high standard
  • Oversee the regular reporting on social media activity internally and implement improvements

You Have:

  • Expertise in always on social media marketing and campaign execution
  • Experience of social media networks, and how best to use them (Including: Twitter, Instagram, TikTok, YouTube, Snapchat and more)
  • Passion for content creation and compelling copywriting skills
  • You've got a pulse on local and regional cultural trends
  • International marketing exposure within multi-functional organisations with varied regional audiences
  • Experienced in navigating around data and insights, including the use of Google Sheets, Social Tech and Social Listening tools
  • Understand how to report on effectiveness of social media content
  • A passion for live streaming, gaming and new media channels

Bonus Points

  • You are Twitch user or streamer yourself
  • Familiarity with the gaming space
  • Have business-level proficiency in a second language (either French, German or Spanish)


  • Private Medical Insurance
  • Dental, Vision & Life Insurance
  • Pension Plan
  • Maternity & Parental Leave
  • Paid Time Off & Holidays
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programmes (e.g., gym memberships, etc.)
  • Lunch Served Four Times a Week
  • Free Snacks & Beverages

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status

Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

Want some tips on how to get an interview at Twitch?

What is Twitch looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Social Media Marketing Manager - EMEA like?
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How to land an interview at Social Media Marketing Manager - EMEA?
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