Email Marketing Manager

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What Taxbit is looking for in applicants

About TaxBit

TaxBit is helping to drive mainstream adoption of digital assets by connecting the consumer, enterprise, and government tax and accounting ecosystems. 

Our Software-as-a-Service (SaaS) platform streamlines our customers’ reporting experience across traditional and digital asset classes. We are trusted by thousands of consumers, leading exchanges and enterprises, government agencies—including the IRS— respected accounting firms, and others to solve complex accounting problems at scale and ensure compliance with the latest tax laws. TaxBit investors include IVP, Insight Partners, Paradigm, Tiger Global, PayPal Ventures, Winklevoss Capital, Coinbase Ventures, and other leading crypto investors. Our team is located in Salt Lake City, UT and Seattle, WA.

If you’re searching for a company that’s dedicated to your growth, recognizes your unique contribution, and provides a fun, flexible, and inclusive work environment, then TaxBit is the place for you. We’re looking for team members who are ready to join a hyper-growth company and excited to work at the forefront of an entirely new industry. 

The Role

Taxbit is looking for an Email Marketing Manager to join the growing MarComms team. We’re looking for a confident self-starter who embraces the use and deployment of technology for continuous improvement. If you enjoy creating a variety of promotional and blast campaigns, owning email strategy and are an expert in email marketing best practices, this could be your next gig! In this role you’ll be focused on growth, acquisition, and retention of TaxBit customers. You will become an expert on our different audiences and target markets, understand how they’re finding us, and capture their attention through email. You will have oversight of CRM strategies and end-to-end campaigns in support of initiatives, align internal partners, and execute on strategy in order to bring TaxBit to customers, both in the US and around the world. 

As a member of the MarComms team, you’ll have a strong impact on a fast-growing team who prizes collaboration, organization, efficiency, and independence. Ideally, you’re comfortable driving projects while working with multiple teams in a start-up environment. If you’re driven by data, enjoy flexing your creative muscle and are interested in working at a fast-growing company - this is the role for you!

Key Responsibilities

  • Develop email campaign strategies for individual investors, enterprise businesses, and governments/regulatory bodies  
  • Work cross-functionally to execute strategy and write copy for email campaigns that onboard, engage, and retain potential and current customers
  • Collaborate with Growth, Sales and Product teams to manage the email calendar
  • Optimize campaigns through the use of enhanced segmentation and customization
  • Create quarterly KPIs
  • Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement and retention goals
  • Track click-thru rate, conversion rate, bounce rate, and list growth
  • Use metrics to improve open rates, deliverability, click rates, and conversion rates
  • Become an authority on TaxBit’s customer journey, pipeline, and lifecycle; learn all about how our different audiences interact with the brand

Desired Skills

  • Extensive experience building and executing complex Email Marketing and/or CRM campaigns 
  • Solid understanding of for email, email best practices & industry standards, and global compliance regulations
  • Ability to assess the urgency of situations and pivot quickly when necessary
  • Excellent execution and planning skills with attention to detail 
  • Strong organizational, prioritization, and communication skills
  • Familiarity with any of the following is a plus: Hubspot, ON24, Salesforce, and/or Contentful
  • Curious about or passion for crypto preferred 
  • Ability to work cross-functionally and cross-culturally, a self-starter and a quick learner

Required Qualifications

  • Bachelor’s Degree in Marketing, Business, or related field
  • 3-5+ years of Email Marketing and/or CRM experience including email, push notification and other CRM channels
  • 2+ years working hands on with an email service provider 
  • Experience with SQL, scripts, a/b testing methodologies, dynamic content, and predictive models

Why you want to work here

  • Competitive cash compensation
  • Stock options
  • Insurance Package; Dental, Medical, Vision coverage with certain plans eligible for 100% medical premium coverage
  • 401k
  • Unlimited PTO
  • Maternity/Paternity Leave
  • Friday team lunches
  • Company Paid Life and Accidental Death Insurance
  • Affordable and Optional Short & Long Term Disability and Supplemental Life Insurance
  • Wellness Programs
  • Hybrid working model: 3 days in-office, 2 days remote
  • Autonomous and flexible work

**Vaccines are mandatory in order to foster a safe environment. 

Want some tips on how to get an interview at Taxbit?

What is Taxbit looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Email Marketing Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Email Marketing Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!