ABOUT LIVERAMP

LiveRamp is the leading data connectivity platform. We are committed to connecting the world’s data safely and effectively, advancing innovation, and empowering people to do good. Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands and products they love. LiveRampers thrive on solving challenging problems for the good of humanity—and we’re always looking for smart, kind, and creative people to help us get there.

Mission: LiveRamp makes it safe and easy to connect the world’s data, people, and applications.

ABOUT THIS JOB

The LiveRamp Addressability team is growing as it’s tackling the hottest topic in the industry given that third party cookies are going away. With that said, the team is looking to add a Business Development Manager focused on Germany. With the growing demand from advertisers to get more reach via LiveRamp’s addressability solution, the Business Development Manager needs to help drive adoption of ATS in Germany. Join our team and help the industry forward as it looks to scale into an upgraded alternative for third party cookies and enable people-based marketing across the open internet.

You will drive the success of publisher adoption of the Authenticated Traffic Solution (ATS) in Germany. You'll be responsible for educating publishers on our offering, working through contractual details, ensuring a successful implementation and further maturity.

You'll work closely with multiple LiveRamp stakeholders (including legal, implementation and technical teams) to ensure we're able to rapidly onboard publishers to use ATS . You'll develop strong relationships with the publishers and will be seen as their advisor for Identity. You'll develop a deep understanding of our product and be able to quickly understand a partner's role in the ecosystem and how we can together build a sustainable advertising business.

WHAT YOU'LL DO

• Pitching to Publishers - you’ll be able to quickly and articulately pitch the value of people-based identity to a publisher and why they should implement ATS. You’ll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.
• Responsible for day-to-day workstream tracking – you’ll be working with many publishers, all on different timelines. It’s critical that you’re able to project manage the different efforts and make sure that we’re meeting goals around contract signing, implementation and account management. You’ll be the project manager across legal, privacy, product, and implementation and you’ll be responsible for making sure the publisher’s needs are met.
• Managing Publisher Relationship - Once a publisher has adopted, that's just the beginning. You'll nurture a long term, strategic relationship with the publisher and become their go to person on identity.

QUALIFICATIONS & EXPERIENCE

• Extensive experience working in a publisher-facing role
• Good existing German publisher network
• AdTech background is a big plus - particularly an understanding of header bidding
• Remarkably strategic, driven, and very entrepreneurial. This is a major, fast paced initiative for LiveRamp and you’ll be crucial to its success.
• Super independent and self-sufficient. You need little management, only coaching and mentorship.
• Excellent project management and communication skills.