Senior Counsel Marketing & IP

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What Airbnb is looking for in applicants

Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company.

Airbnb is seeking a pragmatic lawyer who thrives in fast-paced, high-intensity environments and has significant global marketing and advertising expertise to join our growing legal team.  This is a unique opportunity to assist Airbnb’s Marketing, Design and Product organizations as they partner on global Product Marketing launches and develop, produce and distribute some of the most cutting-edge marketing campaigns and first-in-class content.  This role will report to one of Airbnb’s Senior Marketing & IP Counsel and has the option to work remotely or work in any of Airbnb’s US offices. 

Primary Responsibilities:

  • Engage with broad cross-functional teams in support of any of Airbnb’s product launches 
  • Review and counsel on marketing and advertising content, and campaign messaging and production from concept to execution 
  • Provide practical, business-first legal assessments accounting for applicable marketing and advertising laws and regulations, formulate pragmatic risk mitigation tactics and offer real-time or near real-time problem solving
  • Partner with Marketing, Product, Design, PR/Comms, Public Policy and legal teams across the globe to drive, develop and ensure compliance with applicable global and regional legal requirements and controls related to IP and marketing/advertising laws as well as short-term rental regulations
  • Create and deliver marketing and advertising law compliance training for teams worldwide, including claim substantiation, competitive and comparative advertising, and regulatory issues affecting global operations and advertising
  • Stay apprised of developments in legal and regulatory developments affecting Airbnb’s marketing, advertising and product messaging
  • Assist with litigation, disputes and regulatory investigations that may arise in connection with Airbnb’s marketing, advertising, and product messaging 

Candidates should have a strong attention to detail, be execution oriented, have strong business acumen, superior analytical and writing skills, and should be enthusiastic, well organized and team focused. Strong interpersonal and communication skills and a good sense of humor are essential. 


  • JD and a minimum of 8+ years of marketing/advertising counseling (with a strong preference for relevant in-house experience with a leading global technology company)
  • Knowledge of and experience applying regulations and industry guidelines (including FTC, CAN-SPAM, COPPA, TCPA) and self-regulatory standards to mobile, native and social media marketing as well as to more conventional marketing and advertising methods, including television, offers, promotions, sweepstakes and promotions, claims, sponsorships, press releases and other press activities.
  • Demonstrated ability to deliver timely, effective and strategic legal advice that balances business priorities/realities with evolving legal and regulatory requirements
  • Established ability to independently manage medium to high complexity matters, including issues of first impression
  • Experience advising clients at all levels on claim substantiation, competitive and comparative advertising, direct marketing, trademark, copyright and other IP protections in advertising

The starting base pay for this role is between $195,000 and $235,000. The actual base pay is dependent upon many factors, such as: education, experience, and skills. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

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What is Airbnb looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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