Webflow Product Enablement Manager

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What Webflow is looking for in applicants

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web. 


We’re looking for a results-driven Product Enablement Manager to help accelerate the product knowledge and proficiency of our Sales, Success, and Solutions Engineering teams. 

About the role 

  • Location: San Francisco HQ or US remote
  • Full-time

As a Product Enablement Manager, you’ll… 

  • Be a knowledgeable Webflow product expert with extensive hands-on experience with the Webflow product
  • Partner with the Sales Enablement, Product Marketing, Pre and Post Sales Leaders and Product teams to build a product enablement strategy that supports strong education of multiple GTM roles (Sales Development, AE, Partnerships, CSM, Solutions Engineering, Technical Architect)
    • Own the communication back to Sales for all new product releases  
  • Conduct engaging individual and group training sessions for the field around the product
  • Work to translate technical concepts and make them more approachable using value propositions, customer stories & analogies
  • Evolve to be an expert in Webflow Enterprise who works to reimagine and update our demo flow and talk track, in collaboration with Solutions Engineering
  • Deliver product and process documentation for our post-sale implementation teams
  • Be a go-to resource for technical, product-based questions and feed themes back into Webflow’s knowledge base to create scalability
  • Help to reimagine product enablement in onboarding: 
    • Build LMS coursework to help support onboarding Sales team members as they learn the product (it’s okay if you haven’t built LMS coursework before)
    • Redesign and support the “hands on product” phase for new hires
    • Audit the product training we have for more technical roles (SE, CSM, TA) and work to revamp and fill in gaps
    • Build, launch and score product certifications
  • Partner with Product Marketing on competitive intelligence assets for the field
  • Work closely with Enterprise PMs on interpreting and communicating the product roadmap
  • Join Enterprise and Product GTM meetings to represent Sales Enablement – advocate for our team, provide product feedback and get ahead of deliverables for upcoming launches

…and these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities.

About you 

You’ll thrive as a Product Enablement Manager if you:

  • Understand the Webflow product inside and out 
  • Have 5-7 years of experience preferred in Product Management, Enablement, Product Marketing or Sales within a SaaS company
  • Have the ability to build strong cross-functional relationships inside Support, Sales, Product, Product Marketing
  • Have experience in or a desire to help translate the product into value (i.e. why does it matter!) 
  • Experience in education or remote/digital learning is a huge plus
  • Have previous experience executing different modalities of training/content delivery - including virtual, in-person, digital
  • Are extremely detail-oriented — you don’t miss a beat
  • Can ensure that processes are followed, as well as evolve them over time
  • Have strong project management and time management skills
  • You feel energized by playing a supporting role in helping your Webflow teammates shine

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us 

At Webflow, we believe that our success will be defined not only by what we do — but also by how and why we do it. So, here is the Webflow “why” and our “how”: 

Our dual missions — one for the world, one for us

  1. For the world: To empower everyone to create for the web and spark an unprecedented wave of digital innovation.
  2. For ourselves: Lead fulfilling, impactful lives.

Our core behaviors (how we act)

  1. Earn customer trust
  2. Get it done, do it right
  3. Practice candor with care
  4. Dream big, ship often

Our commitments to you 

  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses 
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days 
  • We offer flexible parental leave 
  • We provide remote employees with the equipment they need to create a great remote work environment 
  • We will offer you the support you need to help you grow as an impactful Sales Enablement Manager and a human being 

Ready to apply?

If you share our values and enthusiasm for empowering the world, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the unprecedented volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You'll need valid U.S. work authorization to join us.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Webflow requires all new employees to submit proof of their COVID-19 vaccination status as a condition of their employment.  As such, your failure to timely provide such information, upon Webflow's request, may result in the revocation of your offer or the termination of your employment with Webflow, as applicable. 

At this time, Webflow does not require fully remote employees to be vaccinated against COVID-19.  However, you must be fully vaccinated against COVID-19 and provide proof of vaccination to work out of any Webflow office, visit an office, or attend any in person work events, including company off-sites, company sponsored social gatherings, and meetings.  As such, at this time, we will only consider individuals who are fully vaccinated against COVID-19 for roles which require any in person work.  If, due to the nature of your role, you are at any time during your employment required to work in person, but you are not fully vaccinated against COVID-19, subject to applicable regulations, your employment may be terminated.  

We are committed to maintaining a safe and inclusive workplace, and our vaccination policy will evolve in response to the changing risks and regulations associated with COVID-19.

Want some tips on how to get an interview at Webflow?

What is Webflow looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Webflow Product Enablement Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Webflow Product Enablement Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!