Senior Marketing Analytics Manager

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What Webflow is looking for in applicants

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web. 

We’re looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights. This role will have executive visibility and will drive change through the full revenue funnel.

You’ll partner closely with our data and go-to-market teams to provide actionable insights through reporting and analysis, and your recommendations will help us make better-informed decisions. As an expert of our marketing and sales data, you will play a critical role in shaping our overall marketing plans and will contribute to cross-functional strategy discussions.

This role will also drive a variety of data initiatives, from building out marketing attribution and lead lifecycle reporting, to operationalizing our data to effectively leverage our self-serve lead funnel for our enterprise sales team.

About the role 

  • Location: Local or remote
  • Full-time

As a Senior Marketing Analytics Manager, you’ll:

  • Partner with go-to-market strategy leads to advise on our plans ahead.
  • Collaborate with the data team on strategic data initiatives.
  • Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from prospect to customer.
  • Write SQL queries to enable our PQL motion.
  • Manage lead lifecycle reporting to monitor the health of our sales funnel.
  • Own marketing channel performance reporting: how are we pacing toward our goals? What’s working and what’s not?
  • Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the CMO.
  • Manage marketing cookie and event tracking in partnership with our frontend engineering team.
  • Enable marketers to own their reporting needs.
  • Communicate key insights and recommendations to drive decision-making.

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. 

About you 

You’ll thrive as a Senior Marketing Analytics Manager if you:

  • Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
  • Are naturally curious — when something looks wrong, you triage and make it known.
  • Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels.
  • Are extremely detail-oriented — you don’t miss a beat.
  • Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
  • Can translate business requirements to technical stakeholders and vice versa.
  • Can turn insights into action and distill the most important information.
  • Have experience with a modern marketing and data tech stack. We use:
    • Marketo — MAP
    • Salesforce — CRM
    • Snowflake — Data Warehouse
    • Tableau — Business Intelligence
    • Segment — CDP
    • Census — Reverse ETL
    • ZoomInfo — Enrichment

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us 

At Webflow, we believe that what we’re doing doesn’t define our success -- so we focus on our “why” and “how”

Our Mission

To empower everyone to create for the web -- and lead impactful, fulfilling lives while we do it. 

Our core behaviors (how we act)

  1. Earn customer trust
  2. Get it done, do it right 
  3. Practice candor with care
  4. Dream big, ship often 

Our commitments to you 

  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses 
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days 
  • We offer flexible parental leave 
  • We provide remote employees with the equipment they need to create a great remote work environment 
  • We will offer you the support you need to help you grow as an impactful Legal Counsel and a human being 

Ready to apply?

If you share our values and enthusiasm for empowering the world, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the unprecedented volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You'll need valid U.S. work authorization to join us.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Webflow requires all new employees to submit proof of their COVID-19 vaccination status as a condition of their employment.  As such, your failure to timely provide such information, upon Webflow's request, may result in the revocation of your offer or the termination of your employment with Webflow, as applicable. At this time, Webflow does not require fully remote employees to be vaccinated against COVID-19.  However, you must be fully vaccinated against COVID-19 and provide proof of vaccination to work out of any Webflow office, visit an office, or attend any in person work events, including company off-sites, company sponsored social gatherings, and meetings.  As such, at this time, we will only consider individuals who are fully vaccinated against COVID-19 for roles which require any in person work.  If, due to the nature of your role, you are at any time during your employment required to work in person, but you are not fully vaccinated against COVID-19, subject to applicable regulations, your employment may be terminated.  We are committed to maintaining a safe and inclusive workplace, and our vaccination policy will evolve in response to the changing risks and regulations associated with COVID-19.

Want some tips on how to get an interview at Webflow?

What is Webflow looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Senior Marketing Analytics Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Senior Marketing Analytics Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!