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What Strava is looking for in applicants

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 95 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

Strava is seeking a Performance Marketing Copywriter who is all about attracting new athletes to the platform and helping them fall in love with the features Strava offers. In this role you’ll create and optimise subscription renewal and lifecycle communications. Channels include paid media ads, email, push notifications, in-app messaging, checkout and onboarding flows, and landing pages. You’ll support cross-functional teams with ideation, testing, optimising copy for acquisition and retargeting.

While this role requires swift, concise and iterative writing, we’re looking for someone who can keep the athlete first when it comes to strategy and craft. The ideal candidate is always ethical, creatively fearless, inclusion-minded, and is stoked on what Strava offers athletes.

They will also be bi-lingual, with excellent and proven examples of campaign execution across both languages (Native French with fluent English).


You’re excited about this opportunity because you will:

  • Create and iterate quickly with an ambitious and friendly team

  • Optimise messaging with acquisition, education and SEO in mind

  • Help athletes discover their potential and get the most out of the Strava experience

  • Present concepts, works in progress and final creative

  • Proofread anything and everything that crosses your path

  • Listen and adapt to feedback from your colleagues and athlete research

  • Believe in the Strava brand, constantly look to inject our values into the work and advocate in the interests of the athlete

  • Wholeheartedly cultivate an anti-racist writer’s mindset and craft


We’re excited about you because:

  • You’re collaborative and egoless. We list this first because we really mean it. You’ll be part of a kind and generous team that will be completely committed to your success, and we expect the same in return.

  • You have 3+ years of professional copywriting experience. That said, it’s not about how many years you’ve been working – it’s about your maturity as a creative.

  • You have proven experience in writing for performance marketing. You’re skilled at ideation, testing, optimisation for acquisition and retargeting.

  • You’re insatiably curious and can iterate swiftly, all while keeping it human – you’re committed to ethical, athlete-awesome outcomes.

  • You’re great at using words to entice, educate and inspire.

  • You have great presentation skills. You can confidently articulate a concept and sell a room on your idea.

  • You have a strong grasp of the athlete’s lexicon and an informed understanding of what makes them tick and what motivates them.

  • You’re hard-working and autonomous.

  • You’re thick-skinned and dependably optimistic. You can balance your desire for perfection with a sense of humour and a resilient spirit.

  • Your tolerance for spelling errors and bad grammar is inspiringly low.

  • You’re intellectually curious and globally minded. We serve all kinds of athletes from all kinds of places.

Candidates must author an original and compelling cover letter to be considered. Have some fun and show us what you got.


About Strava

Strava is Swedish for “strive,” which epitomises who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, colour, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

For more information on compensation and benefits, please click here.

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What is Strava looking for?
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