Senior Product Marketing Manager - Sponsorship & Promotion

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What Twitch is looking for in applicants

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It’s where millions of people come together to chat, interact, and make their own entertainment. 

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we’re solving on our Blog.

About the Role

As Senior Product Marketing Manager, Sponsorship & Promotion, you will report to the Senior Director of Commerce Product Marketing and architect the Product Marketing strategy for revenue generating products that serve external brands. You will invent and own our playbook for co-marketing programs and campaigns. You will use this to build global GTM strategies resulting in successful integrated marketing and demand generation programs with external brands, alongside marketing, PR, business development, and sales teams.

You will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights and will use those to form trusted relationships to influence the direction of the product and business roadmaps. You will excel at analytics, continuously setting a learning agenda that raises the bar for impact against engagement and business goals.

This position can be located in San Francisco, CA or Seattle, WA.

You Will:

  • Work with a cross-functional team and external brands to collaboratively build joint marketing campaigns to help increase creator earnings and achieve revenue growth
  • Develop integrated marketing and GTM plans for commerce campaigns with official brand partners, business development contacts, sales clients, and more
  • Create a messaging strategy to communicate our brand partnerships and how they are bringing sustained value to the Twitch community, while delivering revenue for Twitch and streamers
  • Manage ongoing marketing for long-term partnerships and be the primary contact for external brand partners, including regular participation in meetings and planning sessions

You Have:

  • 8+ years of marketing experience, with a successful track record of delivering co-marketing campaigns and program in collaboration with external partners

Bonus Points

  • 3+ years experience working in a Product Marketing capacity
  • Experience developing and executing go-to-market plans or marketing programs, driving direction and agreement across large teams
  • Experience grounding all marketing programs in data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
  • GTM and partner management experience at a consumer company that works with high profile brands
  • Experience in the live streaming industry
  • Passion for Twitch and the creator community


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)

 We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Job ID: TW7127

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What is Twitch looking for?
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