Senior Product Designer, Growth

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What Strava is looking for in applicants

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 95 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

Strava’s Product Team advocates for our athletes and our business, setting and executing on the vision for our product to connect athletes to what motivates them and help them find their personal best. We use design, research, data, strategy and empathy to guide cross-functional teams toward our common goal of becoming the preeminent platform for athletes. It is important to us to include diverse perspectives, and empower our teams to do great work.

Our Growth team is looking for an experienced and passionate growth designer who wants to help us with our mission of motivating the world to be more active. Come be a part of a team of designers who create beautiful and inspiring experiences that help athletes connect, train, and stay motivated.

We are a subscription-based, consumer-facing business, so this role requires empathy with Strava’s community of athletes to fuel their long-term happiness as well as our long-term business impact. We are interested in speaking with you if you’re an experienced growth designer dedicated to designing impactful, value-additive solutions—You are driven, generative, highly collaborative, able to build trust across various partners, and can execute. If you are the kind of designer who thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, Strava is the place for you. Our products bring joy and inspiration to a diverse community around the world, and there is so much opportunity ahead for us!


You’re excited about this opportunity because you will:

  • Develop hypotheses and execute experiments that both improve our subscription business and improve our customers’ experience.

  • Identify and design impactful product improvements.

  • Have direct and easily attributable impact on our business.

  • Work closely with Product Marketers to build new ways for Strava to connect with our athletes inside the app experience.

  • Use basic research techniques, competitive analysis and data to inform strategic and tactical design decisions.

  • Give and solicit feedback from other designers in order to continually strive to improve quality and craftsmanship.

  • Help drive alignment of different cross functional partner and stakeholder perspectives towards a single direction.


You will be successful here by:

  • Embracing an inclusive, collaborative environment that elevates a diverse set of voices and experiences.

  • Applying a systems thinking approach to problem solving.

  • Clearly and simply articulating your design decisions.

  • Connecting your design decisions back to team goals and objectives.

  • Participating in lightweight qualitative research and quantitative analysis.

  • Taking on a ‘balanced portfolio’ of projects, with quicker wins alongside bigger bets.

  • Producing detailed specs for your interaction models and UI and collaborate with engineers to communicate your thinking.

  • Having an adaptable design process based on scope.

  • Leveraging existing patterns and components when possible, and helping create new when necessary.


We’re excited about you because:

  • You have 4+ years relevant experience in design of digital (mobile and desktop) products that have been released to market, 2 of which have been on a growth team or focused on growth design.

  • You have experience working in an Agile software organization, in cross-functional teams / pods / vertical teams.

  • You validate your ideas with prototypes and user feedback.

  • You’re driven and excited by seeing the business impact of your design work.

  • You have a passion for testing ideas and learning from them.

  • You’re obsessed with optimization.


About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

For more information on compensation and benefits, please click here.

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What is Strava looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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