Lifecycle Marketing Manager

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What Vanta is looking for in applicants
Vanta is on a mission to secure the internet and protect consumer data. Our security tools have been adopted by more than 2,000 companies worldwide including Chili Piper, Shortcut, Calm, Gem and more. 
We’re looking for an experienced lifecycle marketer to focus on mid to bottom of funnel optimization, conversion, and expansion. This role will drive engagement and retention at scale across Vanta’s customer base. 
You will…
  • Own the customer journey, identifying and improving marketing touch points at each stage 
  • Test and optimize experiences to improve opportunity conversion, and remove friction in onboarding and expansion
  • Drive email nurtures and digital marketing campaigns based on segmentation and intent
  • Work closely with Product Marketing and Customer Success teams to surface the right message at the right time in the customer journey from onboarding to expansion and renewal
  • Monitor, identify, and report on customer data trends to inform segmentation and acquisition strategies
  • Work with marketing operations to optimize our technology stack and understand campaign effectiveness + ROI

You might…

  • Have 3-5 years of lifecycle and/or demand generation marketing experience
  • Be passionate about the customer journey and identifying ways to optimize and improve it
  • Be proficient with various marketing technology including marketing automation, email marketing tools, Salesforce and Google Analytics 
  • Enjoy experimenting with messaging, creative, and audiences to achieve growth goals
  • Have a keen interest in data and analytics
  • Be an expert problem-solver with the ability to manage complex, cross-functional projects to completion
  • Want to be part of fast-paced, collaborative, and creative team

Want some tips on how to get an interview at Vanta?

What is Vanta looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Lifecycle Marketing Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Lifecycle Marketing Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!