Messagebird

Account-Based Marketing Specialist

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What Messagebird is looking for in applicants

Transform the communications world! Location? You decide!

We’re proud (and excited!) to be transforming the global communications landscape through our Omnichannel Platform-as-a-Service (OPaaS). 

Our Birds choose where they work from in the region we’re hiring in — this could be from one of our MessageBird hubs (Amsterdam, Singapore or Bogota) or remotely so long as it’s within a complementary timezone.... Want to work from a rural retreat? Sure, no problem! How about a bustling city getaway for a few weeks? Go ahead!

We understand that “life happens” and give you the freedom to choose the best environment for you to “get s**t done”. We expand our flock without geographical restrictions. This allows us to attract and assemble an industry leading team from a huge variety of backgrounds & cultures,  making us more nimble, creative, and efficient!

Account-Based Marketing (ABM) Specialist | Remotely from EMEA 

We are looking for an expert ABM thinker and builder.

The ideal candidate is someone who has a past track record in successfully executing Enterprise B2B Marketing programs or Account-Based Marketing (ABM) programs, transforming the go-to-market strategy to an Enterprise ABM approach.

What You’ll Do

  • Plan, organize and execute programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts.  
  • Create marketing plans for targeted sales accounts and contacts.
  • Evaluate vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Understanding how to combine and connect all necessary campaign data to segment and manage key targeted accounts. 
  • Enable Sales teams with real-time prompts when accounts are most engaged to take immediate action 
  • Establish an account base and multi-channel reporting framework to track how the various programs/campaigns are performing. 

What you’ll bring

  • Minimum of 2-4 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role.
  • Bachelor's degree in Marketing, Business, or comparable education/experience.
  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
  • Attention to detail and discipline to follow established policies and processes.
  • Proven track record with account-based marketing programs and large account selling teams
  • Experience building, launching, and reporting on campaigns.
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
  • Experience defining joint go-to-market strategies between Sales, Product, and Marketing.
  • Experience managing ABM solutions to track intent and orchestrate campaigns.
  • Understanding of data providers to find account and contact data that match our ICP.

#LI-ML1 #LI-REMOTE

What You’ll Gain

  • Work from anywhere
  • Generous stock options for all Birds
  • WFH set-up budget
  • State-of-the-art work gear
  • Learn from hundreds of the best minds in the business
  • Collaborate with diverse colleagues from over 55 countries (and counting)

LIFTOFF! 🚀

Life at MessageBird:

https://www.linkedin.com/company/messagebird-com/life/welcome/

We work fast, grow fast, build fast and focus on impact. We’re go-getters, industry leaders and roll-up-your-sleeves-and-make-it-happen kind of people. 

Ready To Fly?

Our cloud communications solutions make it possible for over 25,000 businesses to instantly connect with billions of devices worldwide, allowing them to speak with their customers in the same ways they talk to their friends.

Headquartered in Amsterdam, we operate across 10 international hubs and we’re proud to be a “Work Anywhere” company. Our unique and united culture is rooted in our team: a diverse flock of over 700 Birds who represent 55 nationalities and counting. We’re smart, fast, and hungry. Our potential for growth is limitless. You can learn more about our story and life as a Bird via #messagebird.

MessageBird is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills. 

Recruitment Privacy Statement: https://messagebird.com/download/pdf/MB-recruitment-privacy-notice%202020.pdf

Want some tips on how to get an interview at Messagebird?

What is Messagebird looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Account-Based Marketing Specialist like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Account-Based Marketing Specialist?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!