Calendly

Marketing Operations Specialist

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What Calendly is looking for in applicants

What is Calendly?

Calendly takes the work out of scheduling so our customers have more time to work on what’s really important. Our software is used by millions of people worldwide—with thousands more signing up every day. To maintain this exciting growth, we’re looking for top talent to join our team and help shape the future of our product. 

Why join Calendly’s Marketing team? 

Calendly is looking for a Marketing Operations Specialist to focus on optimizing the technologies and processes that power the Finance & Operations Team in order to achieve our goals and drive conversion rates among our target audience. The Marketing Operations Specialist will report to the Revenue Operations Manager and work closely with our product marketing, content, acquisition teams. This role will also collaborate with our Sales, Customer Success and Customer Experience teams on specific campaigns.

In addition, they will be responsible for managing and optimizing our marketing technology stack, creating scalable marketing processes and building reports and dashboards to show the effectiveness of marketing programs. Our ideal candidate will be focused, detailed-oriented, data-driven, a self starter with the ability to prioritize a large number of tasks and meet deadlines. 

What are some of the high impact opportunities you’ll tackle? 

  • Identify opportunities to improve and scale our marketing tech stack
  • Implement and own our marketing automation platform
  • Setup and manage integrations between our Marketing tech stack and 3rd party systems, specifically Salesforce
  • Improve transparency between Marketing, Sales, CS, CX and Product through visible tracking of marketing campaigns in our systems
  • Partner with members of the Revenue Operations team to understand data flows between systems and make recommendations on how to standardize that process
  • Implement data best practices and processes for maintaining marketing data and improving data quality
  • Deploying marketing campaigns through Calendly’s owned digital channels
  • Partner with product marketing, content and acquisition to understand our data requirements and create attribution reporting 
  • Analyze performance of marketing campaigns to understand effectiveness
  • Improve the capabilities of the marketing operations engine - revenue lifecycle, lead and account scoring, audiences and segmentation

This opportunity is for you if you have/are:

  • A minimum 5-8 years of hands on experience in marketing operations, marketing data management or revenue operations 
  • Strong understanding of marketing contact and account data management best practices
  • Previous experience owning and developing the process of defining marketing attribution reporting
  • Experience owning and deploying a wide range of marketing campaigns 
  • Experience owning and managing the following tools: Braze, Pardot, Marketo, Google Analytics, Google Ads, Salesforce, Segment
  • Advanced Marketo and Salesforce certifications - Required 
  • Advanced Excel and SQL 
  • Analytical with a passion for extracting data insights from various sources and transforming them into actionable recommendations
  • A team player with a high aptitude to learn and adopt new processes 
  • Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

Calendly is registered as an employer in many, but not all, states. If you are not located in or able to work from a state where Calendly is registered, you will not be eligible for employment.

Want some tips on how to get an interview at Calendly?

What is Calendly looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Marketing Operations Specialist like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Marketing Operations Specialist ?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!