Vercel

Lifecycle Marketing Manager, Retention

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What Vercel is looking for in applicants

About Vercel: 

At Vercel, we are building an open-source developer tools platform that enables developers to build and iterate on the web without sinking time and money into DevOps. We are a remote-first and globally distributed team and we want to shape the future of the web by making cloud computing accessible to everyone. Our philosophy is based on the principles of learning, collaboration, transparency, experimentation, and passion.

  • We are goal-driven and dedicated
  • We use our own tools every day
  • We thrive together with our community
  • We are customer-obsessed
  • We believe in people's ability to grow

About the Role:

Vercel is hiring a Lifecycle Marketing Manager laser focused on developing quality customer lifecycle programs that drive activation, engagement, and expansion. By working closely with Growth, Product Marketing, Customer Success and RevOps, you will empower customers with the resources they need to use Vercel and expand through add-ons and upgrades.

In this role, your work has the power to shape our customers’ experience of Vercel across email, SMS and in-product. The ideal candidate is an email marketer with a passion for developers that has experience executing across the entire customer lifecycle.

Responsibilities

Plan and execute always on lifecycle programs.

  • Build Vercel’s core always-on lifecycle marketing engine across the customer journey: activation, engagement, and expansion. Then, optimize the customer lifecycle journey by developing a segmented targeting approach to improve & deepen customer relationships

Activate Pro customers

  • You’ll nurture Pro customers to a point of activation, supported by a user experience to drive growth of lifetime value.

Accelerate value discovery.

  • By developing a deep understanding of our audience, you'll focus on always giving them their ‘next best action’ in hopes of accelerating their product value discovery and increasing stickiness.

Build engagement that converts.

  • Push our communications to the next level using data-driven decision making, personalization and creativity. You'll identify the most effective channel, marketing message, value proposition, materials, and calls to action for specific personas and target segments.

Drive expansion revenue.

  • Drive expansion revenue by leveraging user behavior/intent, product usage data, customer research, and other industry-specific data to craft email segments and content personalization strategies.

Test, optimize, repeat.

  • Identify the highest-impact testing opportunities; prioritize, experiment, iterate, learn, and optimize constantly—whether with channels, messaging, positioning or personas.

Benefits:

  • Competitive compensation and stock options
  • Inclusive Healthcare Package
  • Flexible working style - 100% remote, with teammates located throughout the globe 
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills 
  • Unlimited PTO - 4 weeks recommended per year. Take time when you need it. 
  • Generous Gear Credit

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description. 

Want some tips on how to get an interview at Vercel?

What is Vercel looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Lifecycle Marketing Manager like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Lifecycle Marketing Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!