Product Marketing Associate

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What Drift is looking for in applicants

About Drift  

Drift is the Conversational Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform, to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.

Product Marketing at Drift

We’re growing our Product Marketing team to align with the expansion of our product portfolio, key segments, and growth of our business. The Drift Product Marketing team is responsible for being the voice of the customer internally enabling us to inform product roadmap and bring new products to market through differentiated messaging, collateral, sales enablement, customer engagement, and cross-functional marketing activation. As an Associate Product Marketing Manager at Drift you will support a product category and partner with internal teams to deliver messaging to engage our customers. You will live the customer journey, help us define future innovation, build stories to help us engage customers for long-term success all while differentiating us from the competition. 

This role operates at the intersection of product, sales, marketing, and customer success. Our ideal teammate is a compelling storyteller and creative thinker, able to transform complex needs and solutions into simple differentiated messages, while also having a passion for collaboration and go-to-market initiatives. 


What you’ll be doing on the team

  • Be a voice of the customer, surfacing customer insights that inform Drift’s product strategy and influence go-to-market
  • Develop impactful collateral for Sales and arm the team to better position ourselves against competitors, products, and objections 
  • Drive the creation of new Drift’s buyer personas and be the go-to expert for cross-functional teams 
  • Partner with demand generation and digital to leverage buyer personas and define the optimal marketing channel strategies to build demand and pipeline (campaigns, website, social, blog, SEO, video & more)
  • Help execute on product launch strategy, planning, timelines, and more to demonstrate innovation and drive new revenue


What skills you will bring to the job:

  • Demonstrated experience in product marketing that includes messaging and positioning, sales collateral, buyer personas, quantitative and qualitative analysis, and more.
  • 3+ years experience storytelling and delivering compelling product marketing results 
  • Highly self-motivated, solution-oriented, and results-driven with a can-do attitude
  • A self-starter, is solution-oriented, and can operate at a high level with senior-level stakeholders
  • Experience developing new sales collateral with clear data-driven results 
  • Experience collaborating effectively with sales to achieve results 
  • A track record of delivery on complex projects, using strong organizational skills and ability to work cross-functionally.
  • Superb excellent written and oral communication skills. 
  • SaaS/ technical product marketing experience required 

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!


Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at disabilities@drift.com #LI-Remote

Want some tips on how to get an interview at Drift?

What is Drift looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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How to land an interview at Product Marketing Associate?
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