Strava is the leading social platform for athletes and the largest sports community in the world, with over 93 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!
Desire for both running and cycling, among many other sporting activities generally, has never been higher. Strava gets people outside and creates human connection, enables exploration, competition, unity, and pure joy. Our global marketing aims to connect cultural moments with creative communications that enhance athletes' lives and get them to love Strava more every single day.
The Senior Marketing Campaign Manager will lead the development and execution of original brand campaigns that create an emotional connection to the Strava brand and subscription product. This role will manage our end-to-end marketing process including seasonal campaign strategy, budget, briefing, timelines, stakeholder approval and delivery of assets to ensure campaigns go live across all key-markets. This person would lead major global marketing initiatives that are own-able, scalable and oftentimes repeatable like our annual Year in Sport personal data recap.
As a member of the global brand marketing team, you connect personally with Strava’s mission, and have a strong grasp of the athlete’s lexicon and an informed understanding of what makes them tick. You know how to motivate athletes by crafting compelling campaign strategies, community activations and inspiring human stories.
You work brilliantly cross-functionally with teammates across various marketing functions and timezones, incorporating product and key market insights into your global plans. You understand the nuances and many facets of developing a communications strategy that leverages both earned and paid media in considering how concepts will roll out on and off platform. And you relish the opportunity to dream up big moments that will elevate our brand, while also reinforcing our company values and anti-racism commitment. Experience within a subscription-based business is also a plus but not required.
Leading brand-centric global marketing campaigns, programs and moments that help strengthen Strava’s brand affinity in the mind’s of Strava athletes, a key pillar in driving both consideration for new subscriptions and renewals of existing.
Proactively drive projects forward in an organized, thoughtful and coordinated manner; using tools like Asana to keep track of tasks, timelines and core team responsibilities.
Rallying a project team inclusive of design and copywriting to bring rough ideas and brainstorming to creative concepts that you believe in pursuing, all while supporting team morale and remaining calm under pressure.
Recruiting consultants and agency partners to bring campaigns to fruition, this includes strategy, production, media and freelance writers, photographers, illustrators, and editors as required.
Collaborating closely with teams in the North America, Europe, Japan, and Brazil regions to elevate local market insights and cultural differences to global work.
Partnering effectively with Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.
Being the champion of the athlete (our customer) throughout creative strategy and production.
Supporting the localization process, translating global communications into the appropriate languages (Strava has 14), considering QA as a key component of all major launches.
Owning the measurement of these global brand marketing efforts, using internal data, market research and awareness and perception tracking to show the impact of work.
You have 6-8+ years of brand marketing experience, working across global markets is a plus.
You are a project leader, comfortable with bold ideation, ambiguity and finding the creative path from a clear goal and brief.
You are highly organized, thoughtful and proactive in driving projects forward independently.
You like to craft thoughtful omni-channel communication plans that ensure reach and engagement in partnership with PR, Social, CRM, Lifecycle Marketing, Analytics and Media.
You are confident in recruiting and overseeing agency partners, freelance writers, photographers and designers to help execute on creative development.
You have a passion for storytelling, an obsession with creativity, and a commitment to craftsmanship.
You have experience managing budgets and paid media / media planning around major moments.
Having creative agency experience is a plus, either managing brand side or in-agency.
Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.
Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
For more information on compensation and benefits, please click here.
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