Events Manager, EMEA

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What Asana is looking for in applicants

On the heels of Asana's exponential global growth, we are hiring an EMEA Event Manager in Dublin/London to join our growing EMEA Marketing team. The EMEA Event Manager will work closely with the Revenue Marketing team, internal partners and third party agencies to help build and execute our events programme across the region. You'll work with others across Asana to create event experiences that delight, inspire, and educate our audiences, bring our brand to life, and help expand our reach around the globe.

This is an exciting opportunity to build and grow an important part of the business. You will develop programs to increase brand awareness, engage prospective customers & customers and drive strategic high impact event marketing initiatives to support the EMEA sales team. If you're someone that obsesses over the attendee experience, loves digging into data and metrics, and enjoys brainstorming event formats as much as perfecting the tiniest details, we want to hear from you!

What you’ll achieve:

  • Produce events from concept through completion: identify opportunities, define strategy and goals, manage vendors, source diverse speakers and audiences, and keep track of event metrics 
  • In close partnership with Sales and Revenue Marketing, develop and expand the scope of the events program to drive new leads, nurture existing ones, generate pipeline and bring our reach to new markets
  • Incorporate data-driven insights into the full event lifecycle, from strategic pre-planning through post-event reporting
  • Develop new event ideas, concepts, processes, and formats, ensuring consistency and creativity throughout all event touchpoints and locations
  • Refine and document the workings of our events program alongside the team, helping us scale our program in the region

About you

  • Above all, you’re looking to make an impact. Our mission at Asana is to help global teams thrive. We’re looking for someone who’s all-in on that mission
  • You’re a problem solver that is comfortable with ambiguity and willing to partner with revenue marketing, sales and customer success to build event marketing programs that meet the needs of the region
  • 5+ years of experience in high technology B2C/B2B enterprise software or SaaS required with previous experience in event management required
  • You have knowledge of tech conferences and the sales landscape in the Saas industry
  • You have an ability to manage projects to tight timelines. Responds under pressures of time and uncertainty
  • A wealth of event planning knowledge and comfortability executing the A to Z details for a variety of event formats, small and large
  • Experiencing managing relationships with event vendors and agencies
  • A passion for transforming brand principles into real-life experiences
  • Strong interpersonal skills and an ability to earn trust and respect of peers and partners
  • Ability to travel regionally and globally as needed once travel restrictions are lifted
  • Entrepreneurial, flexible, and can easily adapt to change



About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.


We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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What is Asana looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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