SEM Manager

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you. 

BetterUp is building out its direct-to-consumer team and is looking for an SEM Manager to optimize and scale user acquisition by managing campaigns across a variety of paid search channels. The SEM Manager will be responsible for independent ad account management including campaign creation, day-to-day optimizations, A/B testing, and troubleshooting of Google Ads and other paid search campaigns.

This role will entail communicating effectively with the direct-to-consumer product and growth teams and enterprise campaign managers. The SEM Manager will operate with a high degree of autonomy and should be able to proactively identify new opportunities and think analytically. The ideal candidate is a scrappy self-starter who is excited about building a new business and wearing multiple hats to get the job done. As to be expected in a company moving as fast as we are, comfort with ambiguity is required.

What you’ll do:

  • Own paid search advertising accounts for direct-to-consumer to drive user acquisition (namely Google Ads, Bing)
  • End-to-end campaign management, from ideation, testing, performance analysis and iteration
  • Independent ad account management including campaign creation, day-to-day optimizations, AB testing, and troubleshooting of Google Ads and other paid search campaigns
  • Develop excel and/or SQL-based reporting to measure performance and test results from impressions to subscribers, present findings, and identify new opportunities
  • Stay current with Google and overall digital marketing best practices
  • Partner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stack

If you have some or all of the following, please apply:

  • 3-5 years of digital marketing experience (mobile a plus) and proven track record of driving growth for other brands for direct-to-consumer (not enterprise)
  • Thorough understanding of the Google Ads and Bing platforms, including campaign structure, optimization and experimentation features
  • Proven success with keyword research, copy and landing page optimization
  • Deep quantitative skills and analytical thinking to test and assess quickly what is working and not
  • Ability to develop excel and or SQL-based reporting to measure performance and test results
  • Experience gathering and utilizing customer insights and turning these insights into successful marketing campaigns
  • Excitement about building a new business and ability to be fast and scrappy


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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How to land an interview at SEM Manager?
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