Customer Lifecycle Marketing Manager

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.  

As the Customer Lifecycle Marketing Manager you will drive the customer communication strategy and execution.  As part of the Customer Marketing team, you’ll partner cross-functionally to educate customers about BetterUp’s products and offerings, add value through personalization and work closely with the Account Management teams to execute multi-channel co-branded campaigns from microsite creation, to ads and email sends. In this high-impact role you will be responsible for creating both scalable and repeatable programs and multi-channel marketing campaigns that create value across our customer base. 

What you'll do:

  • Create automated, multi-touch, targeted customer lifecycle digital marketing programs
  • Optimize and maintain BetterUp’s  customer communication strategy with various internal stakeholders across channels (external and in-app) from awareness, onboarding, and adoption to champion. 
  • Leverage personalization and the dynamic delivery of content by stage in lifecycle, behavior in the product, persona, product or solution interest, geography and/or industry.
  • Partner closely with Customer Success and Account Management teams to build targeted campaigns for renewals, upsell, and expansion opportunities.
  • Manage campaign setup, testing, deployment, and reporting
  • Establish key metrics, create review cycle, and provide insights on customer intelligence
  • Closely align with business development and post-sales teams on goals and campaigns to optimize the  post-sale GTM strategy and ensure leads are being followed up on.

If you have some or all of the following, please apply: 

  • 4+ years business experience in customer marketing, digital marketing or product marketing in a B2B SaaS environment.
  • Data driven with experience creating a communication strategy to the existing customer base.
  • The ability to build, execute and optimize digital marketing programs from the ground up. 
  • The ability to collaborate and influence dynamically across the company.
  • The initiative to manage multiple projects with rigor, handle ambiguity, and contribute to the growth of a new function.
  • Fluency in Hubspot, SFDC, 6Sense a plus


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Customer Lifecycle Marketing Manager like?
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How to land an interview at Customer Lifecycle Marketing Manager?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!