Customer Advocacy Marketing Manager

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.  

BetterUp is looking for an experienced customer marketing professional to accelerate customer advocacy programs. As part of the Customer Marketing team, you’ll partner closely with Product, Sales, and Post-Sales and the Executive Engagement teams to balance strategic thinking with execution across a broad range of initiatives. You will be responsible for implementing a world-class customer advocacy program to track customer engagement, manage the customer forum strategy and feedback loop, identify and recruit brand advocates, and create a community of customers who are rewarded for their efforts.  

What you'll do:

  • Drive and manage the at-scale customer community strategy
  • Work cross functionally to create the strategy for customer forums across the business
  • Establish how each forum interacts with the others to create a scalable customer community
  • Manage the coordination and knowledge sharing between forums
  • Build and maintain database of customers to track engagements and outcomes
  • Define rules of engagement
  • Build customer community that identifies and recruits customers to become brand advocates that are recognized for their efforts through incentives like swag, discounts, VIP conference access, etc. 
  • Match customer advocates with opportunities such as customer storytelling, sales reference requests, product feedback requests, press and media interviews, and across marketing activities.
  • Host customer event/prospect-facing webinar (a 1:few approach to customer references). 

If you have some or all of the following, please apply: 

  • 5+ years business experience in customer experience, customer marketing, or other customer-facing roles (field marketing, sales, customer success, account management).
  • Direct experience managing or leading a customer advocacy, engagement or community  program is preferred.
  • Three to five years’ relevant B2B industry experience.
  • Proven customer-centric orientation; the ability to build and maintain effective customer relationships.
  • Superior communication skills; the ability to interact with executive-level customers with a high-degree of professionalism.
  • The ability to collaborate and influence dynamically across the company.
  • The initiative to manage multiple projects with rigor, handle ambiguity, and contribute to the growth of a new function.
  • Knowledge of buyer and customer personas and how customer advocacy supports marketing and selling.
  • Experience building with SFDC


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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How to land an interview at Customer Advocacy Marketing Manager?
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