Brand Copywriter

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.

BetterUp is looking for a motivated, ambitious writer to join our Marketing team as a Brand Copywriter. You’ll craft copy for various campaigns, web, and brand materials and projects, in line with brand guidelines, voice, and tone, and make a lasting impact on how people experience our brand through these various channels. Experience in B2B and D2C is ideal. 

What you’ll do:

  • Responsibility over conception, ideation, and crafting copy across various marketing materials: email, website, ad, campaign channels, and more, influencing how our members experience our brand through storytelling
  • Craft messaging and position and find the best way to tell the story of human transformation, development, and growth using our data and insights
  • Edit and QA copy for grammar, spelling, and tone of voice
  • Collaborate with design and various teams to execute creative vision and strategy
  • Assist with optimizing copy process across teams
  • As part of our in-house marketing team, you will be involved in creative ideation and campaign strategy

If you have some or all of the following, please apply:

  • 5+ years marketing copywriting experience, preferably in a startup environment
  • Experience writing for B2B and D2C audiences
  • Experience writing copy for brand marketing (e.g. ads, landing pages, email marketing, social)
  • Ability to iterate and change gears quickly, working with different teams and channels to meet a common goal
  • Ability to translate member research and data into marketing content as well as brand language and stories
  • Well-developed communication skills including the ability to articulate creative concepts and rationale
  • Ability to get buy-in from executive leadership on copy strategy and rationale
  • Ability to work on multiple projects simultaneously
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills 
  • Strong ownership, attention to detail, and follow-through skills
  • Excellent verbal and written communication skills
  • Excellent time management skills, ability to meet tight deadlines, flexibility with regard to quick turnarounds, and edits


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Workdays (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

This role will be a part of the Content Marketing team but will work cross-functionally to support Revenue Marketing, Product Marketing, Creative, Brand, and Experiential teams. The Brand Copywriter should be able to rapidly develop concepts and ideas, and refine our messaging to enterprise and direct-to-consumer members based on what resonates with each audience.


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Brand Copywriter like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Brand Copywriter?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!