Demand Gen Marketing Manager, SMB Segment

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What Drift is looking for in applicants

Senior Demand Generation Manager, Growth Segment 

Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform, to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.

Drift is looking for an experienced Senior Demand Generation Manager to join the global marketing team. This person should have expertise in designing and executing successful demand generation programs, aligning with a sales business unit, and collaborating closely with cross-functional teams. We are looking for someone who can roll up their sleeves, try new ideas, move quickly, and help the company grow.

What you'll be doing on the Demand Gen team at Drift:

  • Develop compelling multi-channel marketing programs to support the demand generation needs of our sales team in the commercial/growth segment.
  • Build a consistent feedback loop with sales to improve marketing campaigns.
  • Broadcast our product team’s newest innovations to generate demand within our prospect database and within the marketing and sales market.
  • Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.
  • Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
  • Measure and analyze dashboards to understand where opportunities for further optimization and engagement exists.
  • Optimize Marketo nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
  • Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.

About you and what type of skills you’ll need:

  • Bachelor’s degree in business, marketing, or related field
  • 5+ years of marketing experience
  • 3+ years of demand generation/campaigns experience
  • Experience implementing end-to-end demand generation programs
  • Proficient at campaign reporting and analysis
  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns 
  • Ability to partner with cross-functional stakeholders, speakers, analysts, etc. to achieve objectives and hit timelines
  • Proficient with Marketo, Salesforce, and other marketing technologies
  • Excellent written communication, organization, time-management, process and project management skills

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at disabilities@drift.com.  #LI-Remote


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What is Drift looking for?
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