Market Intelligence Director

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you. 

This is a strategic, high-impact product marketing role. As our Market Intelligence Manager, you will gather, analyze, and shape our understanding of market and competitive trends to improve our decision making and preserve our leadership position. You will work closely with our product marketing, product management, and sales teams to drive differentiation and growth for all BetterUp offerings. The role carries significant responsibility to help shape our sales GTM, inform our messaging, and influence our product roadmap. The ideal candidate can assess a wide array of quantitative and qualitative data points, identify what’s important, and communicate actionable insights to a variety of audiences supported by effective and scalable content.

What you’ll do:

  • Function as an internal consultant to Marketing, Product, Sales and executives to provide market-specific insights and strategy
  • Research, track, and analyze key competitors in the coaching, mentoring,  mental health, mental fitness, therapy, and learning and development spaces as well as emerging competitive threats and trends from adjacent areas
  • Perform research, both qualitative and quantitative, to better understand our market dynamics and competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies
  • Craft insight & analysis to assess current & emerging competitive trends
  • Develop differentiating messaging & positioning for BetterUp
  • Work with our enablement team and sales leadership to develop an “always on” program to educate the sales team and roll out sales tools and programs to drive up our win rate.
  • Develop and maintain competitive landscape content including presentations, battlecards, demos, and other assets
  • Own our Win/Loss program, and leverage insights and findings to enable the field, and inform Leadership
  • In conjunction with demand gen, formulate and execute competitive campaigns
  • Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings

If you have some or all of the following, please apply:

  • 5+ years of relevant experience in market / competitive intelligence and/or product marketing
  • Highly collaborative mindset; experienced at working cross-functionally to drive results
  • Excellent written and verbal communications skills with the ability to present to executive audiences
  • Ability to thrive in a fast-paced, rapidly changing work environment


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • **Medical, dental, and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Workdays (
    • 5 Volunteer Days to give back
    • Learning and Development stipend
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.



Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Market Intelligence Director like?
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How to land an interview at Market Intelligence Director?
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