Demand Analytics Manager, Marketing

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that proceed health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.

As our Marketing Analytics manager, you will be the first in role to help determine the effectiveness of  BetterUp’s  marketing campaigns and programs. This role will determine key performance indicators, collecting and analyzing data, and reporting on campaign success, developing and maintaining data, and reporting processes. You thrive in a fast-paced environment where you can manage multiple tasks, consistently delivering an excellent outcome. Having an interest in applying your domain and analytic expertise in new ways is a plus.

What you’ll do:

  • Produce, automate and maintain marketing-specific reporting, processes, and analysis 
  • Track and analyze marketing campaigns, engagement and overall programs, assessing their efficacy and identifying/implementing optimizations based on your insight
  • Drive strong collaboration with other teams to ensure alignment and consistency of data, views and metrics
  • Collaborate with internal stakeholders to determine proper reporting cadences and ensure recommendations and follow-ups are acted upon in a timely fashion
  • Lead team to run optimizations and deep dive analysis that provide detailed, actionable recommendations on how to optimize spend across channels to meet business goals
  • Use clever and compelling data visualization strategies to generate accessible and impactful graphics 

If you have some or all of the following, please apply:

  • 4+ years of experience in marketing or media analytics required
  • Deep understanding of key marketing metrics running the span of the purchase funnel
  • Experience using tools such as SQL, Google Analytics, & Hubspot
  • Strong data storytelling skills and ability to distill complex datasets into clear narratives and recommendations
  • Familiarity with data visualization tools such as Looker a plus
  • Ability to manage multiple analytical projects at a time, in an agile and results-oriented environment


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Demand Analytics Manager like?
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How to land an interview at Demand Analytics Manager?
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