Content Manager - Europe

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that precede health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.

As our Content Manager - Europe, you will build, execute and source brilliant content to spread BetterUp’s mission to enable people everywhere to live their lives with better clarity, purpose, and passion. You will work cross-functionally with the European and US based marketing teams with the goal of educating our key buyers, driving brand awareness, and generating leads through engaging and passionate content. You are a talented storyteller and have a keen understanding of the strategies to use across earned, owned,  and paid to tell the stories and deliver content that supports the positioning of BetterUp in the region. You thrive in a fast-paced environment where you can manage multiple tasks, consistently delivering an excellent outcome.

What you’ll do:

  • Create, develop and execute a Content Marketing Strategy for Europe including content pillars, an editorial calendar and success metrics to generate compelling content, increase awareness, and drive demand
  • Work with translations, creative and design teams to localize, version, and deliver campaign creative for publicity, direct response, media, social and sales teams 
  • Adapt global marketing materials, positioning and campaign elements needed to support English-speaking European regions and manage translation and localization of content to support campaigns in DACH, the Benelux, and France
  • Draft local short form content to support regional campaigns and partner with the global content team for final review
  • Measure the results of content performance to inform future marketing campaigns

If you have some or all of the following, please apply:

  • 3+ years of work experience in writing, and editing content
  • Proven success marketing to European regions including UK, France, Benelux, and the DACH regions
  • Ability to work in a dynamic, ever-changing environment 
  • Strong communicator, well organized,with excellent writing skills
  • Working knowledge of SEO, Google Analytics and Hubspot
  • Previous B2B enterprise marketing experience, HR tech a plus


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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