Sr. Brand Strategist

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that proceed health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.

The role of the Brand Strategist is to deliver superior brand experiences. Ensure precise development and execution of communications in support of delivering superior brand experiences across the entire consumer journey.You will shape our brand narrative and position BetterUp to become one of the most beloved and empowering brands to current and potential members.You will be instrumental in driving and rethinking how BetterUp communicates to its customers/members and potential customers/members in the world of work today. Inspire our work to be forward-thinking, differentiated and culturally relevant. Believe in the power of good storytelling.

What you’ll do:

  • Shape brand strategy and marketing communications; responsible for insights development, research and the development of brand standards
  • Develop and execute end to end brand campaigns; craft strategic briefs that inspire brand defining work (campaigns + partnerships)
  • Brand shepherd;  be a cross functional thought partner and ensure cohesion across all brand touchpoints 
  • You will track and report how our brand performs and present insights and recommendations to advance our core mission and goals. 

If you have some or all of the following, please apply:

  • Keen understanding of, and extensive experience in brand communications
  • You have proven skills in core areas: business and brand strategy, insights and research, media and communications planning 
  • You have experience creating productive working relationships with key partners outside of the marketing function
  • You have phenomenal writing skills, visual storytelling skills and presentation skills — a data driven storyteller 
  • 5-7 years of relevant experience in brand strategy and/or brand planning experience


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Sr. Brand Strategist like?
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How to land an interview at Sr. Brand Strategist?
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