Enterprise Demand Generation Manager

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What Asana is looking for in applicants

Job Description:

We’re looking for an experienced demand generation expert to join our North America regional marketing team. As the Enterprise Demand Generation Manager, you’ll own the strategy, execution and optimization of our scaled marketing campaigns and programs for the Enterprise segment in North America. 

Reporting into the NAMER Revenue Marketing Lead, you’ll have the opportunity to build and scale our Enterprise demand generation strategy through new and existing channels, including field events, webinars, paid media, email, etc. You’ll partner closely with leaders and stakeholders across sales and marketing, including the Enterprise ABM Manager, to drive pipeline and revenue within our highest priority accounts. If you’re a growth-oriented, strategic marketer who is passionate about revenue generation, we’d love to hear from you!

What you'll achieve: 

  • Own the demand generation program for our Enterprise segment, including strategy, planning, stakeholder engagement and execution.
  • Launch multi-channel demand generation campaigns to drive qualified leads and sales pipeline through field events, webinars, paid media, email, and more.
  • Oversee all field events, trade shows, and virtual events for our Enterprise segment.
  • Collaborate with revenue leaders on pipeline generation strategies, including segmentation, messaging, outbound plays, and campaign strategy.
  • Communicate and educate the sales team on upcoming marketing plans and activities.
  • Partner with the SDR team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve lead hand-off processes.
  • Own the measurement and reporting of program results, while closely monitoring channel performance, pipeline creation, lead flow, and ROI. Provide recommendations for optimization. 

About you:

  • 5+ years of demand generation experience, with at least 3 years focused on Enterprise marketing
  • Proven track record of successfully launching targeted, personalized campaigns across a variety of channels including email, ads, web, social, sales, events, and more
  • Working knowledge of Salesforce, marketing automation platforms (Marketo experience is a plus!), and other marketing technology tools
  • Strong communicator with an ability to lead cross-functional teams and drive buy-in from sales and marketing executives
  • Proactive self-starter with high autonomy and ability to manage multiple complex projects simultaneously


About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.


We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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What is Asana looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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