Sr. Product Marketing Manager - Direct to Consumer

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that proceed health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you. 

As our direct-to-consumer Senior Product Marketing Manager, you will be eager to bring your storytelling and positioning expertise to the fold on Day One. You are excited about growing a new line of business and strategically shaping product offerings and marketing for the consumer world.

You love to concisely and clearly articulate a complex product story to any audience. You are driven by best practices, fueled by creativity, and inspired by BetterUp’s mission. You will be a critical part of our growing direct-to-consumer team as you bridge the gap between direct-to-consumer product, marketing, and the larger BetterUp business strategy and initiatives.

What you’ll do:

  • Structure how we go to market in the consumer business across different channels and use cases
  • Collaborate with product to position current product lines and offerings and build a strategic vision for future product lines and offerings
  • Understand our users’ thinking (e.g. pain points, catalysts) and drive changes to our marketing approach based on what you learn
  • Drive initiatives to support the acquisition and retention of users based on key target personas, including nurture, referrals, and more
  • Create internal collateral to educate the direct-to-consumer team on the key personas and problems we solve for users
  • Work with and educate enterprise product marketing about direct-to-consumer personas and product strategy to ensure consistency across enterprise and direct-to-consumer product positioning

If you have some or all of the following, please apply: 

  • 7-10 years of marketing experience in a consumer environment
  • Excitement to build a new line of business and launch new products
  • Strong structured and strategic thinking and ability to communicate ideas to others
  • Comfort with ambiguity and the ability to make sound decisions with limited information
  • Experience taking a new consumer product to market 2 or more times
  • Experience developing and writing content across landing pages, product, and email
  • Experience and comfort collaborating and working with product and marketing teams


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


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What is Betterup looking for?
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