Partner Marketing Manager - BetterUp Care

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that proceed health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.  

As a Partner Marketing Manager, you’ll be in a partner-facing role that is both strategic and creative. You’ll help drive member growth in BetterUp Care and improve mental fitness for all by working with our partners and internal teams to develop and deliver effective consumer marketing strategies that maximize member activation. 

You’ll use marketing best practices, consumer insights, and subject matter expert influence to deliver marketing recommendations to partners, develop and champion multi-year member growth plans, and build strong relationships with partners while empowering people around the world to improve their well-being. You’re energized by brainstorming with partners, understanding their unique (and often complex) consumer outreach challenges, and collaborating with internal stakeholders to build a category-leading partner marketing program.

What you'll do:

  • Develop and optimize global partner marketing strategies and communications plans to maximize member activation in a B2B2C environment
  • Tailor marketing assets based on partner-specific insights, deliver effective omnichannel campaigns, and manage the production of marketing launches
  • Collaborate with teams like customer success, sales, and product to build a successful partner marketing program, including campaigns, content, playbooks, best practices, and processes
  • Facilitate and support strategic marketing discovery and success planning conversations with partners
  • Monitor and own success metrics for your portfolio of partners, and deploy real-time interventions as needed
  • Manage strategic projects, including partner marketing campaign and content development
  • Support growth marketing in bringing innovative initiatives to market, such as identifying partner opportunities, delivering effective pitches, and securing approvals

If you have some or all of the following, please apply:

This is a collection of skills that we believe would make someone successful in this position. If you feel that you have the majority of these skills or others that will ensure your success in this role, please apply.

  • 4+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences
  • Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team
  • Strong presentation skills and passion for supporting partners with a successful client services track record
  • Experience building repeatable processes that scale, improving operations or driving change management a plus 
  • Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
  • Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


Want some tips on how to get an interview at Betterup?

What is Betterup looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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