Webflow

Performance Marketing Lead

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What Webflow is looking for in applicants

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web.

We’re looking for a Performance Marketing Lead to help us build the world-class growth marketing program of tomorrow, unlocking the power of no code design for millions in the process.

About the role 

  • Location: remote
  • Full-time

As a Performance Marketing Lead, you’ll … 

  • Build and scale the future of Webflow’s performance marketing program, and of growth marketing as a discipline.
  • Build, iterate, and scale operations to drive impact across awareness, performance, demand generation, and attribution functions.
  • Craft strategies to continue profitably scaling performance marketing spend across a growing channel mix.
  • Build systems, processes, and automation to increase efficiency and help improve campaign management at scale.
  • Partner closely with finance and marketing leaders to allocate budget and resources across channels and initiatives.

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly.

About you 

You’ll thrive as a Performance Marketing Lead if you:

  • Have 7+ years of experience managing performance marketing spend.
  • Have built strategies for and managed multiple marketing budgets at scale ($25M+)
  • Have owned roadmapping for a performance marketing team at scale.
  • Have experience designing measurement programs for performance marketing efforts.
  • Have owned building processes and building automated tools for performance marketing teams.

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us 

At Webflow, we believe that what we’re doing doesn’t define our success -- so we focus on our “why” and “how”: Our Mission

To empower everyone to create for the web -- and lead impactful, fulfilling lives while we do it. 


Our core behaviors (how we act)

  1. Earn customer trust
  2. Get it done, do it right 
  3. Practice candor with care
  4. Dream big, ship often 

Our commitments to you 

  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses 
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days 
  • We offer flexible parental leave 
  • We provide remote employees with the equipment they need to create a great remote work environment 
  • We will offer you the support you need to help you grow as an impactful Performance Marketing Lead and a human being 

Ready to apply?

If you share our values and enthusiasm for empowering the world, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the unprecedented volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You'll need valid U.S. work authorization to join us. (remove if you can hire international candidates

Please note that a background check and employment verification is required for this position. We may obtain one or more background screening reports about you, solely for employment purposes. 

 

Want some tips on how to get an interview at Webflow?

What is Webflow looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
What are interviews for Performance Marketing Lead like?
Interview processes vary by company, role and team. The best plan is to see what others have experienced and then plan accordingly.
How to land an interview at Performance Marketing Lead ?
A great first step is organizing your path to an offer. Check out Kiter for tools to get started!