Sr. Manager, Coach Acquisition

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What Betterup is looking for in applicants

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human touch at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe that practicing strong mental fitness is a never-ending practice of maintaining and building the strengths that proceed health, happiness, and success. 

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.  

As our Coach Acquisition Senior Manager, you will be building the vision, strategy and playbook for how to attract world-class human transformation experts all over the world. You will leverage your unique experience in Operations and Recruiting to create new and innovative ways of acquiring top talent with diverse backgrounds, and skill sets at scale. You’ll partner closely with our Marketing team to elevate our BetterUp Coach brand, and create impactful and scalable customer acquisition campaigns. In addition, you will act as the face of BetterUp to mission aligned partnership organizations.

What you'll do:

  • Set the vision and strategy for BetterUp Coach Acquisition 
  • Build the menu of supply generation channels and tactics to attract top coaching talent domestically and internationally  
  • Conduct research and leverage experts to deeply understand various audiences in which you are trying to attract 
  • Partner closely with Marketing to execute and measure campaigns, as well as design and implement BetterUp Coach branding
  • Gather and analyze data to understand ROI of campaigns, including what acquisition sources are yielding results, what messaging is resonating with certain audiences, etc. 
  • Create and maintain feedback loops with various teams in order to iterate on approach

If you have some or all of the following, please apply:

  • 7 - 10 years of experience building and scaling acquisition strategy and channels to attract global customers
  • Has experience interacting with customers and has also done some business development 
  • Very comfortable with data for purposes of setting targets, measuring impact, and making real-time decisions on time and budget investment
  • Innovative operator who has experience with talent recruitment, and performance marketing 
  • Big picture thinker who is also very good with the details, and not afraid to roll up their sleeves


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
  • Holiday charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 


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What is Betterup looking for?
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