Director of Product, Growth

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What Strava is looking for in applicants

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 85 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day.

Strava is hiring a Director of Product, Growth to lead our Growth Team. Growth’s mission is to help athletes through the Strava journey by connecting them with the value of our product no matter where they are in their personal journey. As our Growth Director, you will be responsible for defining our growth strategy, coordinating and executing growth plans, and optimizing our funnel to meet Strava’s immediate and long-term goals. Working from the top of the funnel to the bottom, you will collect data to track and improve on all steps in the funnel, identifying bottlenecks and increasing automation.

You’re excited about this opportunity because you will:

  • Inspire a high-performance product team to continually develop novel approaches to how we acquire, activate, engage, retain, and win back members while continuing to enhance our product’s reputation.

  • Lead our thinking around how to evolve pricing and tiering that works best for different countries worldwide.

  • Create an environment that fosters high-quality, metrics-driven experimentation, which leads to impactful improvements and positive business impact.

  • Ability to break the long-term vision into concrete, manageable, shippable deliverables that adds value to the athlete’s experience.

You will be successful here by:

  • Driving activation, retention, conversion, and re-engagement improvements throughout the funnel.

  • Building an experimentation program that runs A/B tests that iteratively improves our subscription funnel.

  • Partnering with cross-functional leadership to shape the growth strategy.

  • Advocating the latest tools, best practices and always striving to make processes more efficient and effective.

We’re excited about you because:

  • You have 7+ years of experience in growth, growth hacking, or subscription management.

  • You have experience scaling customer acquisition, activation, and retention while maximizing lifetime value.

  • You are a great people manager with experience building, leading, and managing growth teams.

  • You have experience in consumer acquisition tactics and best practices.

  • You have the ability to perform well in a fast-paced, cross-functional, and dynamic environment.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.  

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

For more information on compensation and benefits, please click here.

Want some tips on how to get an interview at Strava?

What is Strava looking for?
If this role looks interesting to you, a great first step is to understand what excites you about the team, product or mission. Take your time thinking about this and then tell the team! Get in touch and communicate that passion.
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